"Everybody wants rich Chinese Tourist"

jeudi 17 octobre 2013

Chinese: the 2nd largest source of tourists to Cambodia

Chinese: the 2nd largest source of tourists to Cambodia

Cambodia has witnessed a 55 percent increase in Chinese tourists in the first six months of this year, according to a report by the country's Ministry of Tourism on Monday.

Around 231,000 Chinese have visited the country during the first six months of 2013 compared to the 149,000 that had visited over the same period in 2012

 China surpassed South Korea to become the second largest source of tourists to Cambodia , according to data from the Cambodian Ministry of Tourism released Thursday . The report showed that Vietnam has remained head of the table in the top ten sources of tourist arrivals in Cambodia, with 584,800 arrivals during the period January- August this year, an annual increase of 12%.

210 000 chinese tourists 

 China surpassed South Korea to become the second source of tourist arrivals to Cambodia with 305,500 visitors, up 47 %, while South Korea occupies the third place with 296,500 arrivals , up 3% . The report said that during the first eight months of this year , Cambodia has received a total of 2.77 million foreign tourists, an increase of 19 % compared to the same period last year. Cambodian Minister of Tourism Thong Khon attributed the sharp rise in the number of Chinese tourists to the country attractive tourist sites such as Angkor Wat , a UNESCO World Heritage Site , and the beautiful coastline , one of the most beautiful bays world . " The Chinese are rich now , more and more Chinese go abroad every year," he told Xinhua on Thursday . " The close ties between Cambodia and China is an essential basis to attract more Chinese in Cambodia ." The minister said that the country aims to attract 1.5 million to 2 million Chinese tourists in 2020. Sem Phalla , general secretary of the Association of Travel Agents in Cambodia ( CATA ), which represents about 220 travel companies , said that China is a huge market for Cambodian tourism. " Excellent relations between the two countries and improving the quality of tourism services in Cambodia and encourage more Chinese to visit that country in Southeast Asia in the years to come," he said.

dimanche 13 octobre 2013

100millions Chinese tourists travel abroad !

100millions Chinese tourists travel abroad !

All destinations for tourism have eyes Chimene for Chinese outbound market. In a highly competitive international context, France is rather well placed. France demonstrated during one of his last technical events organized before the summer break In partnership with the firm Roland Berger, Trump France conducted a major study focused on affluent Chinese upper middle class / (Chinese Upper-Middle Class), a now estimated at 9.6 million households or 30.3 million segment people. view top photo

The study highlights a home CUMC must have an annual household income between 24 000 and 48 000 and a budget of 5 300-8 300 euros to provide a "standard" trip to Europe (4-6 or country for duration of 10 to 12 days).

As for the "additional costs", estimated at 30% to 50% of total travel expenses, they are among the most important source markets.


85% of respondents said they intend to make at least one trip abroad in the next two years. This represents a potential 26 million passengers which will be added the new Chinese rich are not taken into account in this study. Beyond its economic prosperity and financial capacity available to its nationals to travel to Europe, China feeds its tourism growth of urbanization (proximity to an airport), the increase in the level of education, youth of its population, the appreciation of the yuan, a strong propensity to save ...
According to the WTO, 100 million Chinese citizens should travel around the world by 2020. Already, one of 17 international tourist is a Chinese national.

Chinese Tourists already shocked international community with  that

photo via

High competition in Europe !

In this highly competitive (137 countries designated in 2009 as authorized by the Chinese government tourist destinations) and ahead of the United States and Australia market, Europe remains the favorite destination for Chinese tourists. In 2010, there were 2.3 million to visit. Each tour to Europe includes France (source www.franceguide.com/. It is the main travel destination for 30% of Chinese tourists. At his side, four countries stand out: Italy, Germany, the United Kingdom and Switzerland. According to estimates, 1.8 million Chinese tourists are expected to visit France in the 2013/2014 season.

A much more complex and complicated promising market, when we know that it is very sensitive to seasonal phenomenon.
The Chinese have in effect two major annual leave during which CUMC prefer to travel: New Year (January-February) and the "Golden Week" CUMC travel preferences evolve. The era of large groups who visited 5-6 countries in 15 days tends to disappear in favor of travel in small groups. The number of European countries visited were also reduced. In 2010 Chinese tourists visited 2-3 countries (France, Italy and Switzerland preferred) in 10 days.
By 2015, they will visit one or two countries in 6 days, France and Switzerland topping preferences.
This trend towards more individual trips should continue.

 new tourists wawe

"These new tourists are increasingly seeking formulas to measure. Beyond the beautiful landscapes and famous landmarks, the themes are going to grow as the castles, the wine, wedding ceremonies, golf, gambling is illegal in China, skiing, shopping oriented luxury brands, incentives ...

Shopping and luxury brands! 

This client focuses much more customization of travel at the price. The good price / quality ratio is not a priority, "said , Director of Maison de la France in China. Kettle in every room The survey of a sample of 400 Chinese CUMC (including 10 to 15% who have already made a trip to France) stressed the importance of the journey on board entertainment. He arrived in third position behind recreational activities (shopping, cinema ...) and time spent at home (reading, TV, surf the net ...).
France is a destination that meets the dream holiday of Chinese tourists. It is romantic, cultural and, moreover, it will bring the luxury "witness" who will win social prestige (4 of the top 10 most requested by Chinese brands are French him Vuiton, Cartier, Chanel and Dior ).

He will exhibit his return the sample photo that will matter as much as the tour itself. But the transition from dream to reality reserve him some cactus. Procedures for arrival and departure, the difficulties in obtaining a visa, the language barrier and limited services in Chinese, are some of the French weaknesses.
It also expects a warm hotel services, rooms of larger hotels, media and TV channels in China, kettles in the rooms because it can not live without hot water, hot buffets for breakfast, mastery of English by the hotel and restaurant staff, more flexible department stores for shopping hours, which is one of five key activities of the Chinese in France.

The fact remains that 86% of respondents who have already made a trip to France said they wanted to go back and argued a strong propensity to recommend.
The Chinese travel agency, almost obligatory passage CUMC tourists are mainly sensitive to channel promotions and information are the Internet and social networks.

Problems of VISA again and again

They would not book through their services, but the difficulties in obtaining visas lead them to appeal to the Chinese tourism professionals for export. In view of the United States and Australia, the process for obtaining a Schengen visa would be one that requires the most documents. It is also the longest.
"If the process of obtaining visas was simplified and streamlined in the French representations in China, embassies and consulates, the Chinese outbound tourism to France could grow by 30%," director of Atout France.
For their part, the Chinese tourism professionals are worried about the lack of uniformity of visa procedures from within the Schengen area, France is considered the most severe country, far ahead of Italy, Germany and Switzerland.
When choosing a travel agency with the Chinese consumer is based on credibility, trust, transparency, the "value for money" is coming in the fourth position. Chinese tour operators which combine the two activities (production and distribution) have developed greatly in 20 years. They were only 7 in 1990, they were 1246 in 2010. The most important are state companies.

Current regulations limit the ability of foreign competition!

Finally, there is the important part of the routes. Increasing the number of Chinese cities and intermediaries to diversify the new French cities would be most beneficial to believe a voice pros Chinese outbound tourism and receptive agencies.

see also

dimanche 6 octobre 2013

Guide for uncivilized Chinese tourists

Guide for uncivilized Chinese tourists

Communist Party of China tourism chiefs have told people to go abroad they need to reduce the handshakes soft , public displays of nose-picking , dirty pool and discussion of pork, in a desperate attempt to improve the country's image abroad explain tracy Sun, a tourist guide. .
Severe edicts but ultimately unenforceable appeared in a 64-page guide to the civilized tourism, which was released Tuesday to coincide with the start of a week of holiday commemorating the communist takeover in 1949 .
Economic boom in China has led to an international scramble to attract an increasing number of cash - flush tourists . The World Tourism Organization said 83 million Chinese tourists spent nearly 63 billion pounds (105.6 billion Canadian dollars. ) Abroad in 2012.

Chinese behavior

But the bad behavior of many travelers for the first time has created a problem of global image, the party leaders fear . In May , Beijing approved a law aimed at improving the " national image " of the country and Wang Yang, a top executive , warned that tourists vulgar and impetuous had " damaged the image of the Chinese people and caused a vicious impact " on the country's reputation .
The manual of the label - which is punctuated by animated and non-Chinese tourists naughty drawings apparently - is the most complete and surreal moment in a series of recent diktats to improve the "quality" of Beijing tourists exports to world.

The guidelines

The guidelines are common sense - "Do not curse the people " - to the bizarre - " . Do not leave marks on the toilet seat "" [ When in ] Scotland , do not buy stones as souvenirs "or
On the menu for Chinese tourists , are local high armament taking their picture , urinate or spit in public pools, tissue drying on lampshades and using fingers to dig foreign body nose and mouth. Nasal hair should be properly dressed at all times , the National Tourism Administration , while cutlery, pillows and life jackets on board should not be treated as gifts to take home.
The book also offers specific advice for each country. In Spain , women should always wear earrings, while in Japan , they must avoid playing with their hair at all costs. Neither sex should click finger Germans ( "click finger for dogs " ), while in France , chrysanthemums and yellow flowers should never be given to those who invite you to their home .
It is unacceptable say this twitter account with the words " Ding Jinhao was here " written on a Chinese tourist. Advice is given on the visit of Islamic countries - " Do not talk about pork " Thailand - " Do not talk about the royal family. Do not run things with your toe " Algeria -" When you shake hands with others, it should be firm " , India -" Do not touch the head of other people, " and Iran - " You should not comment on the baby 's eyes . "
Hungarians, the guide points out, do not like you break their mirrors while the British find questions about their travel plans or stomach totally irrelevant .


"When you greet others [ in the UK ] , do not say :" Where are you going ? " Or," Have you eaten ? " As you do at home, " the guide instructs . " It is considered rude. "
Even speaking their own language , Chinese tourists must be careful , the manual stresses . "More and more foreigners can speak Chinese . Do not comment , belittle or even curse people when strangers are present. "
The new guidelines emphasize a growing consensus in China that even if all the tourists may be sent to finishing school , something must be done to stem a recent series of scandals involving overseas Chinese .
In a highly publicized case of a Chinese teenager was criticized by his countrymen after being caught entering the words " Ding Jinhao was here " on a temple 3,500 years in Egypt.

sources :

more information about Chinese tourist here