"Everybody wants rich Chinese Tourist"

lundi 11 décembre 2017

The explosion of Chinese tourists in the UK

The expansion of Chinese tourists 

 The explosion of Chinese tourists abroad is very similar to how Japan's middle class was increasingly visible in the hotspots of the world following the appreciation of the yen in the 1980s. The latest statistics show that the weakness of the British pound after Brexit has contributed to the continuation of China's infatuation with London. The United Kingdom's growing popularity with the Chinese has been stimulated by the relaxation of visa rules and the extension of their term from six months to two years. As expected, Chinese visitors mainly visit London during the summer months, but also have a significant presence in the capital in January, when the Chinese New Year falls.

 Tourist attractions

In a period of declining physical retail sales due to the rapid growth of e-commerce, Chinese tourists are a boon to London's trendy shops as well as its museums, art galleries, and other tourist attractions. Interestingly, undisturbed by the weak pound, British tourists are reciprocated; there has been a 40% increase in the last 12 months in the number of British visiting the continent. More Chinese tourists flock to the UK for cheap shopping Britain is on track for a record year for Chinese tourists and tourism spending. The weakness of the pound sterling as a result of the current political uncertainty in the United Kingdom will attract more visitors from China, with cheaper purchases being a major attraction. Britain is on track for a record year for Chinese tourists and tourism spending.

 The United Kingdom will attract more visitors from China


The weakness of the pound in the wake of the current political uncertainty in the United Kingdom will attract more visitors from China, cheaper purchases constituting a major asset Long-haul flights to the UK have increased 10% over last year, according to ForwardKeys data. However, the main markets for this growth are the United States, up 19%, and China, up 29%. This puts the UK on the path to a year and a record year in terms of Chinese arrivals. While Chinese travelers to the UK are interested in a variety of tourist activities, which certainly includes tourism, it seems that luxury shopping is one of the biggest draws. For example, it is estimated that 70% of shoppers visiting Burberry's flagship store in London are Chinese tourists.

Read also:


mardi 5 décembre 2017

Chinese tourists biggest spenders in Japan

 Inbound tourism reached a record 19.7 million people in 2015


 With the 25% decline in the yen since the beginning of 2013, Japan has become an increasingly popular destination. Inbound tourism reached a record 19.7 million people in 2015, nearly double what it was in 2013, a quarter of which came from mainland China, according to Japan's National Tourism Organization (JNTO). The Chinese economy may be slowing down, but Chinese tourist arrivals to Japan are not, and this holiday week is particularly busy. "According to the tour operators, there is no indication that there are fewer visitors from China during this Lunar New Year holiday," said JNTO researcher Quartz Minako Aoshima. In fact, bookings are even bigger than last year, she said. The "explosive shopping explosions" for which the Chinese have become known, however, have been somewhat relaxed, said Aoshima. "Some [Chinese visitors] said their money was more for something for themselves instead of 10 rice cookers for their neighbors," she said.

The Chinese reached a record high in July

Now, the Japanese government is trying to drive out international visitors to less traveled areas. His website suggests that visitors interested in purchasing one of these high-tech toilet seats visit the Toto Toilets Museum in southern Japan. For those less interested in plumbing, there is the bucolic splendor of Shizuoka Prefecture or the Biwa Birdman Lake competition. The Chinese reached a record high in July with 731,400 Chinese arrivals, up 26.8% year-on-year and 160% over the number of Chinese visitors two years ago, according to the Administration's data. national. Japan Tourism. Although many people have feared that the stronger Japanese yen will reverse or slow down the Chinese tourism boom, the arrival numbers show the opposite picture. Instead, the consumption patterns of Chinese tourists in Japan are changing.

The Hokkaido Tourism Administration


The yen, which was cheaper in 2015, gave birth to the Chinese tourism boom in Japan, which led to bakugai, or "explosive shopping," which has become the buzzword of the year in Japan. As retailers, city dwellers and Japanese tourism authorities began to understand the opportunities and challenges associated with the growth of Chinese tourism, some malicious initiatives, and other successful initiatives have come to fruition. The Hokkaido Tourism Administration has begun distributing a Chinese-language flyer that tells Chinese visitors how not to behave during their travels in an attempt to mitigate their impact on local communities and has been ridiculed as condescending to Chinese visitors. Metropolitan Japan experienced a boom in retailers offering duty-free shopping, and Chinese-speaking staff soon began appearing on the floors of major and minor retailers, to guide Chinese visitors with their purchases. Japanese airports have begun to feel the competition and have started planning downtown duty-free shops to compete with the yen tax-free in China.

Read also:

lundi 4 décembre 2017

More than one million Chinese tourists visited Australia

 Chinese tourists should come to Australia "more often"


Statistics from the Australian Bureau of Statistics showed that in terms of trend, visitors from China began to overtake those of New Zealand in May. From 2015 to 2016, the difference between the number of annual Chinese visitors and Kiwis has decreased by more than 140,000. Tourism Australia Director General John O'Sullivan said 1.2 million people from mainland China visited Australia last year, and it is expected that it will triple by 2026 to reach 3, 3 million a year. "It's a market moving at a speed and scale like we've never seen before," O'Sullivan said. "By 2020, we think that 42% of all visitors to Australia will come from Mainland China."

 China's love affair with Australia was a lucrative business


We anticipate that next year, Chinese visitors will overtake our main current market, New Zealand. Sullivan said China's love affair with Australia was a lucrative business. "These are big spenders ... if you look at the $ 40 billion that international visitors spent here in Australia last year, a quarter came out of China - about $ 10 billion," he said. said. he declares. "In Sydney, there are 8,000 new rooms on the agenda in Melbourne, there are approximately 6,000 rooms, so the constant injection of new rooms is really important and will help us meet that demand," he said. O'Sullivan said.

 Food and Restaurants


 Food and restaurants Chinese cuisine is famous all over the world and most Chinese tourists do not easily adapt to other dishes when traveling. Therefore, Chinese food should be provided throughout the trip. If the lunch is Western style, then the dinner must be Chinese or at least Asian. The Chinese normally expect food to be served quickly and a typical meal lasts less than an hour. In Western Australia, Chinese tourists often like to taste local foods such as seafood (including fresh oysters), kangaroo meat, vegetables, fruits and other popular dishes. The Chinese usually eat hot dishes and are not used to salads and cold dishes. The typical breakfast includes rice porridge with pickles, noodle soup and Chinese dim sum. Hot soup and hot tea should be provided during the cooler months during meals. For packed lunches, it is advisable to prepare instant noodles for those who prefer a hot meal over sandwiches or the like. Always offer warm or hot water instead of chilled water to the Chinese.

Read also:

More than 610,000 Chinese arrivals to Canada

In the right place at the right time 

Last year, 610,000 Chinese arrivals to Canada peaked, up 24% year-over-year, placing China third after the United Kingdom and the United States. WE The apparent influx of Chinese tourists to Canada in 2016 contrasts with US Department of Commerce figures from January to March (-0.5%) and March 2017 (-2.1%). Anti-Chinese rhetoric and President Trump's travel bans are undoubtedly part of the reason for the decline. It's a leap in less than 10 years - in 2008, Canada welcomed only 160,000 Chinese visitors, and all major destinations around the world can claim a "me too" of growth when swarms of Chinese begin to surpass the rest.  

Canada's very popular

While the demand for flights from China to the United States is declining, it is increasing in Canada, which is experiencing new peaks in Chinese arrivals. No collapse of trump cards in Canada, which is easy to access for visas, welcoming and attractive for free millennials. The rapid growth of China's middle class has led to exponential growth in Chinese outbound tourism, making it the most lucrative market for those working in the travel industry. Fortunately for the best routes for Chinese travelers, it seems that many of these travelers want to visit our home and our homeland. According to the latest report from China International Travel Monitor published by Hotels.com, Canada's popularity among Chinese mainlanders has grown from 17th in 2016 to second place in 2017 - tied with Australia - with 16% of respondents visiting country over the next 12 years. month.

 The best routes for Chinese travelers

It seems that Vancouver and Toronto are the best routes for Chinese travelers, while the Rockies are the main Canadian site to visit. Our huge tourist peak is on the summer holidays, which is the same everywhere, "says Galpin. The turning point in young millennials aged 20 to 34 also from other key destinations in Asia, South Korea and Japan, 40% of all visitors to Canada in the last three years, is the key to solve this problem: First, they are more flexible and willing to try alternative seasons, which can also provide good value. Secondly, they are looking for adventures and outdoor experiences, which we have en masse. "

Read also:

vendredi 1 décembre 2017

Chinese Airlines Marketing in China

Chinese airlines are facing opportunities and challenges

Chinese airlines are facing opportunities and challenges due to increased competition in the market which is expected to develop so rapidly. The three largest Chinese airlines are China Air China, China Eastern Airlines, and China Southern Airlines, and their affiliates have been a positive point in the airline industry in the world, reaching 15% yields until recently. China is moving ahead with new reforms that are relaxed for the new airlines. 

 The travel industry in China 

The objectives of the reforms tend to increase competition in the market. As demand for air travel is increasing in China, market expansion is underway. The travel industry in China Traveling to China is a huge industry. The number of travelers to China could easily increase by 50 or 60%. Combined with the new Chinese middle class, this segment will account for 80% of urban consumption by 2022, compared to 30% in 2012. With only 4% of the population holding a passport, China still exceeds the United States and Germany Travel since 2012 In 2017, more than 127 million Chinese traveled abroad, spending $ 126 billion in their destination countries.

The opportunities for new air routes

These growth areas create opportunities for new air routes. The airline's agencies must change their marketing strategy to meet the new demand. In fact, distribution is disproportionately concentrated on direct sales and traditional travel agencies, with little e-commerce. Airlines must adopt new marketing strategies for the new wave of millennial Chinese travelers (20-30 years), who are more open-minded, independent, willing to travel. They are also Internet savvy, 80% of them book online.

Read also:

samedi 25 novembre 2017

Branding is your Best Option in China

Branding Is The Best Option for your business in China.

In China, it is a different world. check this video to understand Chinese New Consumer society.


Chinese consumers like to buy things that are made by well-established brands, and they pay extra money for that rather than going for cheap things.

 To learn different things about the Chinese market, you must see China as a Continent Market. 

Things like Chinese are different if you offer them two things with same quality and different prices, they will pay a high price for just the name of the brand because they have this mindset that brand purchasing will increase there prestige in their social circle and they find peace of mind in it. They trust the big brand, and if you want to sell your product you must give the reason to buy it, and this reason could be branding.
source : https://www.toms-shoes.com.co/china-different-market-need-different-approach-successful/

jeudi 23 novembre 2017

Chinese travellers like to visit Winery

China is quick turning into the world’s biggest shipper of wine. Wine deals expanded 37% more than 2014, with deals in the $2.5 billion territory.

Australia is experiencing a boom of Chinese tourists visiting wineries

Australia is experiencing a boom of Chinese tourists visiting wineries, says a leading tour operator. According to AAT Kings, a tour operator from Australia and New Zealand, between 2015 and 2016, the Chinese interest in their Australian wine tours increased by more than 300 percent. Between 2013 and 2014, stakeholders increased more than 600%. AAT Kings predicts the interest to continue growing in 2017 if the current reserve trends established in the first quarter of the year continue. Why Chinese tourists are interested in visiting Australian wineries A spokesperson for AAT Kings told Australian Food News that younger citizens of Chinee have become interested in wine and consumption has increased dramatically since 2012. "Even though China is one of the largest wine producers, the market seems to prefer the quality and taste of Australian, French and Chilean wine," the spokesperson said.

Australia = Wine 

 "In China, Australia is now associated with wine as part of our culture just like France." Along with a growing interest in wine, Australian travel companies are also making it easier for Chinese tourists to visit Australian wineries. "Our main marketing activities included the launch of a dedicated Chinese website and tourist brochures in Chinese," said AAT Kings spokesman. "Both marketing tools present several of our wine tour options and are aimed at consumers and travel agents." What regions of wineries do Chinese tourists want to visit? Although places like the Barossa Valley are considered Australia's wine country, AAT says that Chinese tourists are staying with wineries near Sydney and Melbourne. "Our most popular wine tours visit the Hunter Valley wineries in the NSW and Yarra Valley wineries in Victoria," said AAT Kings spokesman. More tourists to come "With the interest in Australian wine from the Chinese market continuing to grow, we expect the number of Chinese guests on our tours that include wine regions to increase year after year," said an Australian People

 "As evidence of this trend, the vineyards are producing products and marketing directly aimed at the Chinese market." Penfolds in Barossa Valley is packing wine in red containers and themed packaging, like his bottle 'Year of the Rooster' for 'Max's - The Promise Shiraz '. "


Wine Bottle is impelled by the customers’ desire to discover new items and pay more for top quality and elegant drinks. Most of the new top quality innovations are in flavorful non-alcoholic drinks. The identified principles in these drinks are strengthened by component brands that signify descriptors such as natural, clean and improved remedies. Such impressive remedies stress new tastes, carbonation, natural sweetening, healthy components and feeling of restored energy. This classification is known as “alternative beverages”. Even with a variety of beverage options, “there is very little overlap in all the new items,” says Bob Goldin, Chair of Technomic. Therefore, it seems to be there is a lot of room for innovation/creativity in non-alcohol beverage product and product packaging. However, does this pattern also continue to beer, wine, and spirits?

Source : http://www.mylongkang.com/fsp-innovative-wine-bottler-bottling-wine-line-fsp/

Chinese tourist to the USA

 Chinese Tourists like travel to USA

According to a recent survey, High-Income Chinese People (HNWI) - defined as people with the US $ 1.5 million or more in investable assets - over 50 percent plan or plan to emigrate from China. According to Bain Consulting and China Merchants Bank, there are about 1.6 million Chinese with investment assets of $ 1.5 million or more, up from 180,000 in 2006. For Chinese seeking to leave China, the United States and Canada are the most popular destinations, followed by the United Kingdom and Australia. Cities on the west coast of the United States are the favorite emigration destinations of the Chinese. These cities are of course the closest to China, increasingly served by regular direct flights and have large existing Chinese communities. If half of the millionaires in the United States were planning to leave the country, it is clear that we would like to know why.

The motivation wealthy Chinese to leave China 

 Education and the environment are the main factors that motivate wealthy Chinese to leave China. China's political and military elites have long since pushed back local higher education, sending their offspring to study in prestigious Western universities for better education than is available at home. The daughter of Chinese President Xi Jinping, for example, studied at Harvard University in the United States. For reference, in the Times Higher Education 2017 World University Rankings, the first Chinese university is ranked 29th. Clean air and water, healthy food and open-minded education are attractive to all - and especially to the rich Chinese. 

 The transparent rule of law

In addition, some 84% of participants cited the depreciation of the Chinese yuan as a major concern and a driver for seeking to move and buy real estate abroad. But there are other reasons that drive the rich to look abroad. The reality is in China, if you cross the authorities, everything can become very bad for you, and quickly. You will notice that the top 10 cities listed in the table above are all in countries with an open and transparent rule of law, which is lacking in China. An exit plan abroad provides an insurance policy, if a quick departure needs to be done.

Read also: