"Everybody wants rich Chinese Tourist"

samedi 18 avril 2015

How Chinese tourists Engage Online

Chinese vs. Western tourists

Despite the whopping 100 million per year, Chinese tourists are still a minority compared to the whole Chinese population, barely 10% in fact. Even though it is on the rise, those who can actually afford holidays overseas are few in numbers mostly because of cost. As a consequence there are mainly above average earners or middle class like white collar escaping the overcrowded and polluted China for a relaxing time abroad.

Different online booking behaviors

According to IresearchChina, 57% of Chinese book their holidays online. Of those 57%, 70% are flight bookings. How does this compare with online travel behaviors in key Western markets?

49% of French netizens and 58% of Canadian netizens book their holidays online, according to Statista. Bear in mind that public access to the internet in China is very recent : first e-commerce groups like Alibaba started to truly gain momentum when the American giants seemed to have taken over everything related to IT and networks. China is thus “quite new” to all of this. Still, it is now amongst the countries whose netizens are at 57% most likely to book their holidays online, and it keeps increasing at a double-digit pace, with a 25% increase year-over-year in 2014! Comparatively speaking France online holiday booking has increased by only 2.2% in 2014 and by 7% in the US. Bottom line : Western markets seem to have already reached maturity while China is just getting started – so to speak.

Different reasons to travel

Chinese tourists love shopping
The reasons of their travels can be different depending on the destination: developed countries will attract travelers because of luxury goods, especially Western European countries, but also Japan and Hong Kong. Other countries like the Maldives are sought for their beaches and for romantic stays. Hong Kong and Macau are preferred destinations due to their proximity and the fact that Chinese is spoken there.
The main reason of their travel is definitely shopping. They are fond of luxury brands made by Western European countries. Sure, they have these brands in China but they are much more expensive, usually a 30% to 50% price difference. This explains why Chinese were among the biggest spenders in 2014 even though their holidays were much shorter than their western counterparts.


source http://fredericgonzalo.com/en/2015/04/08/how-chinese-travelers-engage-online/ 

lundi 13 avril 2015

Tips for doing SEO in China

Tips for SEO in China... 

You want to attract CHinese tourists ? You must appear on Baidu ... that the rules , and where is the big fight ...

see thie article 



Be carefull to your Website

For political reasons, the Chinese websites should definitely use a ccTLD. It will also be useful for local hosting and get PCI. Regarding the domain, Baidu is impartial to .com, .cn, .com.cn and others, but it is interesting to note that Chinese users generally prefer .com.cn, .cn and .com domains.

Hosting is matter

The "Accommodation" of your website matter to Baidu , but not absolutely necessary, but should be seriously considered if you want your website to perform well in Baidu. This is not only useful to China loading speed, but is also a prerequisite for PCI.

ICP Record (license)

It is required by the Chinese government that all sites operating in China need to get a record of ICP. Although some websites using foreign guests without PCI are still able to be visited by Chinese users, there is no doubt that the web sites that have a PKI are more favorable to search engines in China. For example, you must obtain a PKI before submitting your site Qihoo (360), and some paid ads Baidu also need a PKI
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Area For political reasons, the Chinese websites should definitely use a ccTLD. It will also be useful for local hosting and get PCI. Regarding the domain, Baidu is impartial to .com, .cn, .com.cn and others, but it is interesting to note that Chinese users generally prefer .com.cn, .cn and .com domains. Host Accommodation in China is not absolutely necessary, but should be seriously considered if you want your website to perform well in Baidu. This is not only useful to China loading speed, but is also a prerequisite for PCI. ICP Record (license) It is required by the Chinese government that all sites operating in China need to get a record of ICP. Although some websites using foreign guests without PCI are still able to be visited by Chinese users, there is no doubt that the web sites that have a PKI are more favorable to search engines in China. For example, you must obtain a PKI before submitting your site Qihoo (360), and some paid ads Baidu also need a PKI Solutions
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On-Page work activities "Monthly Task and responsibilities"
1.Website Analysis
2.Keyword research in Chinese
3.Meta tags changes ; Website Promotion
4.Alt tag changes
5.Keyword density in site content.
6.HTML,XML site map and Submission in webmaster tool
7.Robots.Txt File creation Extra work activities
8.Google Webmaster tool
Off-Page work activities "Monthly Task and responsibilities"
1. Chinese Directory submissions
2. Social Bookmarking Submissions
3. Article Submissions
4. Press Release Submissions Chinese
5. Chinese Blog Comments
6. unique, 400 word article written in Chinese
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9. One Way theme related Links
10. Chinese Guest Blog posting
11 weibo like
12 Youku like
13 Baidu local business
14 Baidu place reviews

The greatest attention to home

The homepage should include all important information. This is because, unlike Google, Baidu attaches more importance to the home page. In the opinion of Google, detailed deep pages may be more relevant to the keyword, and it is very difficult for the detail page to be ranked. But Baidu, the home page should get more priority. Sometimes when searching for the same keyword, your home page might rank higher than the detailed page on Baidu. Therefore, optimization of your home page is very important. Chinese users prefer home pages with rich content. Please do you add all your important information to your home page and avoid using only a few pictures or flash on the home page. If this increases the size of the home page too, then turn on gzip, it will not affect performance on Baidu.

Use Suitable Simplified Chinese

The content is very important for a website. But some international companies do not pay attention to this. Some companies like to copy the content of their sites in Hong Kong or Taiwan, and some even just use the translation of their website in English. Because of the difference in the ways of expressing ideas and thinking, it is almost impossible for such sites to get good rankings on Baidu. So, as an international company, you should give more power to your Chinese team should select and create content for your site in China, not just copy your other sites.
Title is important
Compared to Google, Baidu uses the title tag more to judge the about page. Your Chinese title should be in 30 Chinese characters (60 Latin characters). And place important keywords at the front of the title. For famous brands, adding the company name in the title tag will make the page more worthy of confidence in the SERPs.

Images Need chinese Tags

Make sure you use a Chinese name and alt tags on your images. That will make your page more relevant for the target keyword and this is something that many international companies neglect. Some simply copy the image of their other local sites, which is useless to the ranking of their Chinese site and in the worst case, the alt tag can be messy.

Be Fresh, all the time 

Baidu promotes fresh and original content. Websites with fresh content will get more attention and be indexed faster. So if possible, constantly adding new content. Adding a new page or a blog official page on your website could be a useful way to do it. If you have nothing new to add, it is also good to rewrite content page is based on the same keywords regularly.

Categories are super important 

Baidu already supports canonical tags. So make sure you use it when you have duplicate content.
Avoid Pop Ups
Sites with pop up ads will not be a good ranking in Baidu, because it harms the user experience. In addition, Chinese users do not like pop ups, even they are not in the ads. So avoid using pop-ups on your site.

see also :
http://chinese-tourist.blogspot.com/2014/07/why-seo-is-usefull-to-attract-chinese.html
https://plus.google.com/+Chinesetouristagency/posts/LMQWhcpbvJj


lundi 6 avril 2015

Chinese tourism in USA, Thailand, Malaysia, Australia

For years, China has been regarded as the factory for the world, a role that saw supply most shoes, toys and clothing for American consumers. However, these roles are changing. US exports of services to China, particularly travel, are growing rapidly while US imports of goods from China have declined in recent months.

Chinese tourists in USA

US exports of services to China increased 10 percent to about $ 41 billion in 2014, faster than the 2.6 percent of China's exports to the United States service, according to US official data. The US trade surplus in services with China increased 14.5 percent to 26.8 billion last year.
In contrast, the US trade deficit in goods with China increased 7.5 percent to US $ 342.6 billion in 2014, a new record, the data showed. US imports of goods from China fell by $ 45 billion in October last year to $ 31.2 billion in February, while US goods exports to China fell from about $ 13.2 billion in October last year to $ 8.7 billion in February.

Chinese tourists are really rich 

source Chinadaily



"The total merchandise trade with China has provided a rapid decline that started around November 2014. In large measure, the export of high US service and greatest surplus service to China in 2014 was travel, which accounted for 51 percent of US services exports to China in 2014, "said a report by the Review Board of Economic Security and US-China (USCC).

China to travel the US services exports have more than doubled, from about $ 9 billion in 2010 to $ 21 billion in 2014, a much faster growth rate than other services, said USCC, a US government body that advises Congress on China-US relations.
"This reflects the increase in tourism by the Chinese in the United States," said Edmund Sim, a partner in Appleton Luff, an international law firm. Export dollars of US services are amplified by Chinese tourists who buy goods in the US, said Sim. "The US housing market has been a good investment for them." The number of Chinese tourists visiting the US jumped 21 percent to 2.19 million in 2014, faster than the growth of 7 percent of all tourists in the United States is 75 million data American said.

In thailand


Public outrage forced the Thai government to issue thousands of Chinese-language etiquette manuals last month in an effort to ensure sightseers behave themselves. Feathers were ruffled anew in March when a Thai model posted a video on Facebook accusing Chinese tourists of jumping the line at an airport, prompting heated debate from Thai and Chinese bloggers.source


Chinese tourists in Bali

For the first time, Chinese tourists in Bali has exceeded the number of Australian visited the island. Based on data from BPS (Bureu statistics) in Bali, it was held in February 2015.
According to the head of the BPS Bali, it is quite interesting to note that this is the first visit of the Chinese time dominated tourism in Bali.
In February 2015, the total tourists visited the island amounting 333.072 people. The number, Chinese tourists is highes with 27.71 percent percent, followed by Australian (21.04 per cent), Japan (6.69 percent), Malaysia (4.26 percent) and South Korea (3.95 percent).
Pasununan Siregar said that this trend was because many Chinese tourists celebrated the Chinese New Year in Bali. Also in Bali, Chinese tourists also dominated the tour nationally in Indonesia in February 2015.

Australia and Japan

BPS Suryaman National Chief said that China accounted for 18.2 percent or 144,000 of the total 786,700 arrivals of foreign visitors to the country in February.
After China was Malaysia accounts for 12.43 percent or 97,800 arrivals, followed by Singapore 12.39 percent, Australia and Japan 10.43 percent 5.89 percent. "Most Chinese visitors might want to expand its business in Indonesia," said Suryamin Wednesday. The number went before the government announced visa-free installation for 30 other countries, including China to be effective in April, he said. It is expected that the number of tourists from China to increase with visa waiver facility for tourists from 30 countries, he said. The 30 countries included 15 countries from which tourists have already given visa-free installation by the government. The policy should double the number of foreign tourist arrivals to 20 million in 2019 at the end of the term of the current government.