"Everybody wants rich Chinese Tourist"

lundi 13 avril 2015

Tips for doing SEO in China

Tips for SEO in China... 

You want to attract CHinese tourists ? You must appear on Baidu ... that the rules , and where is the big fight ...

see thie article 



Be carefull to your Website

For political reasons, the Chinese websites should definitely use a ccTLD. It will also be useful for local hosting and get PCI. Regarding the domain, Baidu is impartial to .com, .cn, .com.cn and others, but it is interesting to note that Chinese users generally prefer .com.cn, .cn and .com domains.

Hosting is matter

The "Accommodation" of your website matter to Baidu , but not absolutely necessary, but should be seriously considered if you want your website to perform well in Baidu. This is not only useful to China loading speed, but is also a prerequisite for PCI.

ICP Record (license)

It is required by the Chinese government that all sites operating in China need to get a record of ICP. Although some websites using foreign guests without PCI are still able to be visited by Chinese users, there is no doubt that the web sites that have a PKI are more favorable to search engines in China. For example, you must obtain a PKI before submitting your site Qihoo (360), and some paid ads Baidu also need a PKI
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Area For political reasons, the Chinese websites should definitely use a ccTLD. It will also be useful for local hosting and get PCI. Regarding the domain, Baidu is impartial to .com, .cn, .com.cn and others, but it is interesting to note that Chinese users generally prefer .com.cn, .cn and .com domains. Host Accommodation in China is not absolutely necessary, but should be seriously considered if you want your website to perform well in Baidu. This is not only useful to China loading speed, but is also a prerequisite for PCI. ICP Record (license) It is required by the Chinese government that all sites operating in China need to get a record of ICP. Although some websites using foreign guests without PCI are still able to be visited by Chinese users, there is no doubt that the web sites that have a PKI are more favorable to search engines in China. For example, you must obtain a PKI before submitting your site Qihoo (360), and some paid ads Baidu also need a PKI Solutions
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On-Page work activities "Monthly Task and responsibilities"
1.Website Analysis
2.Keyword research in Chinese
3.Meta tags changes ; Website Promotion
4.Alt tag changes
5.Keyword density in site content.
6.HTML,XML site map and Submission in webmaster tool
7.Robots.Txt File creation Extra work activities
8.Google Webmaster tool
Off-Page work activities "Monthly Task and responsibilities"
1. Chinese Directory submissions
2. Social Bookmarking Submissions
3. Article Submissions
4. Press Release Submissions Chinese
5. Chinese Blog Comments
6. unique, 400 word article written in Chinese
7. unique, 400 word press releases
8. Search Engine Submission
9. One Way theme related Links
10. Chinese Guest Blog posting
11 weibo like
12 Youku like
13 Baidu local business
14 Baidu place reviews

The greatest attention to home

The homepage should include all important information. This is because, unlike Google, Baidu attaches more importance to the home page. In the opinion of Google, detailed deep pages may be more relevant to the keyword, and it is very difficult for the detail page to be ranked. But Baidu, the home page should get more priority. Sometimes when searching for the same keyword, your home page might rank higher than the detailed page on Baidu. Therefore, optimization of your home page is very important. Chinese users prefer home pages with rich content. Please do you add all your important information to your home page and avoid using only a few pictures or flash on the home page. If this increases the size of the home page too, then turn on gzip, it will not affect performance on Baidu.

Use Suitable Simplified Chinese

The content is very important for a website. But some international companies do not pay attention to this. Some companies like to copy the content of their sites in Hong Kong or Taiwan, and some even just use the translation of their website in English. Because of the difference in the ways of expressing ideas and thinking, it is almost impossible for such sites to get good rankings on Baidu. So, as an international company, you should give more power to your Chinese team should select and create content for your site in China, not just copy your other sites.
Title is important
Compared to Google, Baidu uses the title tag more to judge the about page. Your Chinese title should be in 30 Chinese characters (60 Latin characters). And place important keywords at the front of the title. For famous brands, adding the company name in the title tag will make the page more worthy of confidence in the SERPs.

Images Need chinese Tags

Make sure you use a Chinese name and alt tags on your images. That will make your page more relevant for the target keyword and this is something that many international companies neglect. Some simply copy the image of their other local sites, which is useless to the ranking of their Chinese site and in the worst case, the alt tag can be messy.

Be Fresh, all the time 

Baidu promotes fresh and original content. Websites with fresh content will get more attention and be indexed faster. So if possible, constantly adding new content. Adding a new page or a blog official page on your website could be a useful way to do it. If you have nothing new to add, it is also good to rewrite content page is based on the same keywords regularly.

Categories are super important 

Baidu already supports canonical tags. So make sure you use it when you have duplicate content.
Avoid Pop Ups
Sites with pop up ads will not be a good ranking in Baidu, because it harms the user experience. In addition, Chinese users do not like pop ups, even they are not in the ads. So avoid using pop-ups on your site.

see also :
http://chinese-tourist.blogspot.com/2014/07/why-seo-is-usefull-to-attract-chinese.html
https://plus.google.com/+Chinesetouristagency/posts/LMQWhcpbvJj


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