David Jones is the latest in a series of Australian businesses face to face to step into the Chinese tourism market , the launch of a Chinese New Year Promotion and highlighting the Chinese heritage of Jessica Gomes muse .
Chinese New Year, which this year falls on Jan. 31 , is the most important festival of the Chinese calendar , and like Christmas in Australia is a time for family gatherings and gifts .
DJ is promoting a range of Chinese -themed gifts in its stores , including the $ 349 -a- bottle Wenjun Tian Xian spirit baijiu and $ 1,129 Jimmy Choo shoes in gold, a traditional color of celebration and good fortune. DJ last week marked the beginning of the week Chinese celebration with an appearance in stores by Gomes, a Perth woman whose mother is Chinese , and two traditional Chinese lion dancers . "It is particularly appropriate that these celebrations are held during the long weekend Australia Day , because it is actually a celebration of pride multicultural Australia ," said Gomes .
DJ last year signed an agreement to accept the Chinese UnionPay credit card , which has more than 3.5 million cards in issue, making it the largest program of cards in the world.
For the next two weeks, the company offers cardholders UnionPay card $ 50 gift DJs for every $ 500 spent on their card with DJs in a single transaction .
"Our customers reflect the proud multicultural heritage of Australia and it is logical for us to celebrate this heritage on special occasions such as Chinese " New Year , said Zahra .
Both ANZ and Pernod Ricard , owner of Australian wine Jacob Creek label Bank added the Chinese characters for display on the court as part of its sponsorship of the Australian Tennis Open , which attracted a huge Chinese public through women's champion Li Na .
China is the fastest growing wine export market of Australia , and is No. 3 in terms of export revenues as well as the largest buyer of premium Australian wine
Stories about Chinese New year and Chinese travellers
The store has adorned its flagship Melbourne and Sydney CBD stores with displays and decorations celebrating the Chinese Year of Horse, and introduces Chinese New Year gift cards online and in stores.Chinese New Year, which this year falls on Jan. 31 , is the most important festival of the Chinese calendar , and like Christmas in Australia is a time for family gatherings and gifts .
DJ is promoting a range of Chinese -themed gifts in its stores , including the $ 349 -a- bottle Wenjun Tian Xian spirit baijiu and $ 1,129 Jimmy Choo shoes in gold, a traditional color of celebration and good fortune. DJ last week marked the beginning of the week Chinese celebration with an appearance in stores by Gomes, a Perth woman whose mother is Chinese , and two traditional Chinese lion dancers . "It is particularly appropriate that these celebrations are held during the long weekend Australia Day , because it is actually a celebration of pride multicultural Australia ," said Gomes .
DJ last year signed an agreement to accept the Chinese UnionPay credit card , which has more than 3.5 million cards in issue, making it the largest program of cards in the world.
For the next two weeks, the company offers cardholders UnionPay card $ 50 gift DJs for every $ 500 spent on their card with DJs in a single transaction .
700,000 Chinese tourists visited Australia
DJs boss Paul Zahra noted that more than 700,000 Chinese mainland travellers visited Australia each year , and the numbers have been growing rapidly. and 70 000 in Myanmar"Our customers reflect the proud multicultural heritage of Australia and it is logical for us to celebrate this heritage on special occasions such as Chinese " New Year , said Zahra .
Both ANZ and Pernod Ricard , owner of Australian wine Jacob Creek label Bank added the Chinese characters for display on the court as part of its sponsorship of the Australian Tennis Open , which attracted a huge Chinese public through women's champion Li Na .
China is the fastest growing wine export market of Australia , and is No. 3 in terms of export revenues as well as the largest buyer of premium Australian wine