In 2015, 120 million Chinese tourists will be traveling around the world. If they are welcome in Europe is far from the case in Asia where they blame their arrogance With their deep pockets, Chinese travelers are desired, particularly on the Old continent where spending help to maintain the tourism sector. But they are not welcome everywhere. So much so that Beijing launched a major operation to educate.
Chinese tourists are changing
Previously, Chinese tourists traveling in groups exclusively. It was housed in hotels owned by Chinese and fed in Chinese restaurants. It was very difficult for professionals to attract this tourism
For ten years, there has been a real revolution with two key elements: the emergence of a middle / upper class with the financial ability and high performance development of the Chinese Internet. Today, it is almost unique instrument of Chinese tourist for information and reservations.
The brand purchaser traveller
To simplify, it is possible to well define the typical profile of the new Chinese tourist. He is young, between 25 and 35 years. He is passionate about shopping, especially brands and also by European culture. Caroline Paul is Executive Director of Travel Talents in Paris. She advises tourism professionals who want to attract the Chinese: "The Chinese tourist is primarily connected hyper It constantly surfs the internet and it is all the time on his mobile phone to inform, communicate, keep in touch with her. friends in China. It is the king of the ego-branding. He identifies himself constantly on social networks. It will make it to Paris, Brussels or London to show with pride that trip. The Chinese to take pictures throughout their stay and they post their pictures on the net. " And as social networks are very well attended in China, each photo posted is an ad for the place or the shop where it was taken. see also these article http://touristechinois.com/les-9-axes-de-developpement-du-tourisme-chinois/
Specific preparation for these tourist
When the Chinese tourists travel, so it's hyper connected, but how can we attract? We must get him there. We forget Google, Twitter and Facebook, which are normally blocked in China. Ideally, it should be listed on Baidu, the search engine used by 70% of Chinese which requires a job and a specific investment.
In addition, adequate preparation is essential as explained a professional of tourism: "You have to listen, understand the market, understand the Chinese tourists, willing to adapt to this new culture it is back in understanding. a country that is growing very fast economically and culturally as well as the digital plan. We must adapt ourselves up to be present in terms of communication in preparing the trip in this ecosystem are completely different from ours. "
The game is worth the candle. More than 100 million Chinese traveling abroad each year while 200,000 of them visited Belgium in 2014. The question is how many hours (or days?), They had there.
Meet all the profesional of tourism in China on this group.