Alibaba's online travel platform, Fliggy, and Shangri-La hotels and resorts announced Thursday a new collaboration that extends the benefits program of Shangri-La members to Fliggy members. Fliggy partnered with airlines, high-end hotels, and other travel ... Increased sales on Fliggy are likely related to Alibaba
Fliggy expands partnerships with Tourism Major players in China
Shangri-La is the leading operator of luxury hotels and resorts in Asia-Pacific, with over 100 locations in the region, as well as Europe, North America and the Middle East. It is also the last international travel and hotel brand to merge its loyalty program with Fliggy's, joining other heavyweights such as Marriot International, American Airlines and Singapore Airlines.
"Fliggy is a popular platform among young travelers, characterized by their energy and creativity. We look forward to seeing the fruits of the marriage between Fliggy's vast user base and the highly acclaimed Shangri-la brand, "source alibaba blog
"Together, Fliggy and Shangri-La will provide consumers with more and better travel offers as the travel industry becomes a digital age,"
As part of the collaboration, all Fliggy members will be eligible for the Gold VIP program of the Golden Circle program of the Hong Kong-based hotel group. Fliggy members who have achieved higher membership levels due to the accumulation of travel points will be eligible for additional top-tier benefits from the hotel group. source fliggy
For example, Fliggy's F2 members who have spent five nights at one of the Shangri-La hotels may be awarded Jade Golden Circle status and related privileges, such as additional Golden Circle reward points, free late check-out and welcome products. F3 members must only spend one night in a Shangri-La hotel to earn Golden Circle Jade status. They can also reach the Diamond level by staying an additional 10 nights over a period of three months. Diamond members can take advantage of all the benefits offered to Jade members, as well as other services, such as priority check-in and check-out and widening access to the VIP Lounge.
Irene Lin, vice president of marketing at Shangri-La, said the group values Chinese tourists and that the goal of the collaboration with Fliggy is to attract new members to the Golden Circle program.The latest collaboration underscores Fliggy's commitment to making travel easier and more convenient for Chinese travelers.
According to the National Tourism Administration of China, Chinese travelers made 131 million departures in 2017, an increase of 7% over the previous year. China was also the largest source of tourists in several Asian countries, such as Thailand, Japan, South Korea, Indonesia and Vietnam, the same year.
Alibaba Group's internationalization strategy is underpinned by its Global Five initiatives: global purchasing, global sales, global payments, global delivery and global entertainment. In keeping with Global Fun's vision of promoting international travel, Fliggy is working with major brands in China and around the world to present a growing range of experiences to Chinese tourists.