dimanche 17 mai 2020
vendredi 8 mai 2020
There's A Crisis That Is Quietly Creating a New Economic Superpower China.
As China begins to reopen its factories and return to work, what they return to will not be the same ...
Despite the fact that China has been the world's economic favorite for the past 40 years, the balance of world economic power has shifted to some places that cannot wait.
In fact, we are already beginning to see some signs that other nations around the world are kicking up to remove some of China's manufacturing skills.
And who knows, we could be witnessing the creation of the next generation of economic superpowers, right in front of our own eyes.
But the reason why this is happening is a bit complex. It started a few decades ago in China in 1970, when the country began to change its economic policy from communism and more towards capitalism.
Specific economic zones will soon be built where large ports and factories will be built that will maximize productivity and efficiency. And once these economic zones were opened up to foreign trade and investment, China's economy began to explode.
In the 1980s, many Fortune 500 companies started manufacturing their products in China because China could manufacture their products with similar quality, but at a lower price than if they were made in the west.
And this was due to the extremely low wages earned by Chinese workers, combined with other factors such as tax laws and import / export efficiencies.
So all of a sudden, if a competitor chose to manufacture their products outside of China, they simply couldn't compete on price, which would have likely bankrupted them.
And because of this, in the 2010s, a third of all products on the planet were made in China.
In the span of 50 years, China has become an impoverished nation of farmers, a nation that has the second largest economy in the world, behind the United States.
But some weird things started happening in the past few years.
Here's a question ... what happens when a country that builds its economy on the basis of low labor costs, repents, becomes successful and wealthy?
In 1990, the average annual salary for a Chinese worker was approximately $ 150 USD. For 2005, it was $ 2,800. In 2015, it was $ 8,900. And starting this year, the Chinese worker will earn around $ 13,500.
That's a massive increase that has seen an average manufacturing worker's salary rise by more than 8,500% in the past 30 years.
And what this means is that the cost of making products in China has become much more expensive than it used to be. Companies cannot manufacture products at an 80% discount in China, as they used to. And because of this, we actually started to see a decline in manufacturing in China in 2016, where for the first time in countries' modern history, their manufacturing output actually decreased by 2% during that year.
But that was just the first factor that came into play. After 2016, China saw modest increases in manufacturing output again, until the United States imposed tariffs on China's imports. This caused a decrease in Chinese imports to the US. USA by 7% in 2019, and forced many companies to start looking for products in other countries.
And if that's not enough, privacy concerns and tensions between China and the western world have been increasing since the country began to take part in the global technology sector.
Since then, governments around the world have been actively trying to push Chinese technology out of their countries, while encouraging companies to manufacture their products in-country instead of China.
In fact, last week, the United States departments of justice have requested that the FCC terminate the China Telecommunications Authorization in the United States, citing it as a national security risk.
And all these things, from rising labor costs, to geopolitical problems, have brought us today ... and the pandemic.
You see, even though Chinese manufacturing has slowed in the past decade, the country remains the world's largest manufacturer.
Indian economy China's economy. Vietnam economy. Economy of Mexico Economy of the United States.
Read also:
Despite the fact that China has been the world's economic favorite for the past 40 years, the balance of world economic power has shifted to some places that cannot wait.
In fact, we are already beginning to see some signs that other nations around the world are kicking up to remove some of China's manufacturing skills.
And who knows, we could be witnessing the creation of the next generation of economic superpowers, right in front of our own eyes.
But the reason why this is happening is a bit complex. It started a few decades ago in China in 1970, when the country began to change its economic policy from communism and more towards capitalism.
Specific economic zones will soon be built where large ports and factories will be built that will maximize productivity and efficiency. And once these economic zones were opened up to foreign trade and investment, China's economy began to explode.
History
In the 1980s, many Fortune 500 companies started manufacturing their products in China because China could manufacture their products with similar quality, but at a lower price than if they were made in the west.
And this was due to the extremely low wages earned by Chinese workers, combined with other factors such as tax laws and import / export efficiencies.
So all of a sudden, if a competitor chose to manufacture their products outside of China, they simply couldn't compete on price, which would have likely bankrupted them.
And because of this, in the 2010s, a third of all products on the planet were made in China.
In the span of 50 years, China has become an impoverished nation of farmers, a nation that has the second largest economy in the world, behind the United States.
But some weird things started happening in the past few years.
Here's a question ... what happens when a country that builds its economy on the basis of low labor costs, repents, becomes successful and wealthy?
In 1990, the average annual salary for a Chinese worker was approximately $ 150 USD. For 2005, it was $ 2,800. In 2015, it was $ 8,900. And starting this year, the Chinese worker will earn around $ 13,500.
That's a massive increase that has seen an average manufacturing worker's salary rise by more than 8,500% in the past 30 years.
And what this means is that the cost of making products in China has become much more expensive than it used to be. Companies cannot manufacture products at an 80% discount in China, as they used to. And because of this, we actually started to see a decline in manufacturing in China in 2016, where for the first time in countries' modern history, their manufacturing output actually decreased by 2% during that year.
But that was just the first factor that came into play. After 2016, China saw modest increases in manufacturing output again, until the United States imposed tariffs on China's imports. This caused a decrease in Chinese imports to the US. USA by 7% in 2019, and forced many companies to start looking for products in other countries.
And if that's not enough, privacy concerns and tensions between China and the western world have been increasing since the country began to take part in the global technology sector.
Since then, governments around the world have been actively trying to push Chinese technology out of their countries, while encouraging companies to manufacture their products in-country instead of China.
In fact, last week, the United States departments of justice have requested that the FCC terminate the China Telecommunications Authorization in the United States, citing it as a national security risk.
And all these things, from rising labor costs, to geopolitical problems, have brought us today ... and the pandemic.
You see, even though Chinese manufacturing has slowed in the past decade, the country remains the world's largest manufacturer.
India?
Indian economy China's economy. Vietnam economy. Economy of Mexico Economy of the United States.
Read also:
mercredi 6 mai 2020
How to master SEO and SEM in Baidu? (by Olivier VEROT)
Top interview of SEO expert, Olivier VEROT founder of GMA , top SEO agency in China.
thx you daxue Consulting
Olivier VEROT
Known for olivier verot specialty on natural referencing (SEO) Baidu, I never really talked about paid referencing (SEA) on Baidu, and yet I have been doing it since at least 2013. I have always considered SEA as a profession , and SEO as a passion, and because of that, I didn't blog or write a lot about it. I do SEA Google and Baidu only for professional purposes, but recently, I extended it to my personal activities, and I find that this channel brings a lot of visibility for a controlled budget.
But in 2020, I decided to change the game, and to talk about SEA SEO as a lever to be used in synergy with SEO for any search engine!
We will focus on SEA Baidu for mainland China, and I will give you my opinion and a short tutorial to set up a paid Chinese SEO campaign. The Fengchao tool, on which most things happen, is only in Simplified Chinese, and you need to be proficient to manage Baidu's paid campaigns.
If you are a new brand, be aware that it takes time to go up in a search engine. For the effect to be immediate, it is absolutely necessary to start with a little SEA (be it for Baidu as for Google by the way). Without this, the visits to your site and the visibility of your brand will take longer to take effect.
In addition, there has always been talk that a company paying for an SEA campaign would have a few more positions in Baidu, but I have never been able to verify this with concrete studies. Therefore, I will not confirm this point (compared to the gain in rankings in the results of the Chinese search engine).
Be aware that there are admin fees to pay to set up an SEA account on Baidu. We are in the 1500 RMB for the setup of a paid Chinese SEO account.
You must fill out an order form in which you communicate the annual expenditure budget for a customer, and then Baidu generates an invoice for payment
Payment is not made by credit card, but by transfer (and beware, Baidu does not take transfers via Paypal or other)
Baidu sends access to the Fengchao platform, which is the Chinese Google Ads
To access the platform, there is always a captcha to enter
There is an ad editor like for Google Ads: Baidu Editor (software to download locally)
This remains in the same logic as Google: buy keywords for previously created ads. The platform is more complex in terms of UX compared to Google Ad.
The menu framed in green is the main menu of the tool which gives access to the various reports and to account management. This is where you can access the Chinese keyword generator. The menu shows the following items:
The menu framed in pink is the menu to manage the pausing of keywords, CPC bids, etc.
I plan to do some other articles to explain what paid SEO in China is, and how to manage a campaign from start to finish!
read also
http://chinese-tourist.blogspot.com/2020/05/can-you-really-negotiate-with-tmall.html
thx you daxue Consulting
Olivier VEROT
strategy China
Known for olivier verot specialty on natural referencing (SEO) Baidu, I never really talked about paid referencing (SEA) on Baidu, and yet I have been doing it since at least 2013. I have always considered SEA as a profession , and SEO as a passion, and because of that, I didn't blog or write a lot about it. I do SEA Google and Baidu only for professional purposes, but recently, I extended it to my personal activities, and I find that this channel brings a lot of visibility for a controlled budget.
But in 2020, I decided to change the game, and to talk about SEA SEO as a lever to be used in synergy with SEO for any search engine!
We will focus on SEA Baidu for mainland China, and I will give you my opinion and a short tutorial to set up a paid Chinese SEO campaign. The Fengchao tool, on which most things happen, is only in Simplified Chinese, and you need to be proficient to manage Baidu's paid campaigns.
Why do Chinese SEA on Baidu?
If you are a new brand, be aware that it takes time to go up in a search engine. For the effect to be immediate, it is absolutely necessary to start with a little SEA (be it for Baidu as for Google by the way). Without this, the visits to your site and the visibility of your brand will take longer to take effect.
In addition, there has always been talk that a company paying for an SEA campaign would have a few more positions in Baidu, but I have never been able to verify this with concrete studies. Therefore, I will not confirm this point (compared to the gain in rankings in the results of the Chinese search engine).
The steps to launch an SEA campaign on Baidu:
Be aware that there are admin fees to pay to set up an SEA account on Baidu. We are in the 1500 RMB for the setup of a paid Chinese SEO account.
You must fill out an order form in which you communicate the annual expenditure budget for a customer, and then Baidu generates an invoice for payment
Payment is not made by credit card, but by transfer (and beware, Baidu does not take transfers via Paypal or other)
baidu vs google ads
Baidu sends access to the Fengchao platform, which is the Chinese Google Ads
To access the platform, there is always a captcha to enter
There is an ad editor like for Google Ads: Baidu Editor (software to download locally)
How does SEA work on Baidu?
This remains in the same logic as Google: buy keywords for previously created ads. The platform is more complex in terms of UX compared to Google Ad.
The menu framed in green is the main menu of the tool which gives access to the various reports and to account management. This is where you can access the Chinese keyword generator. The menu shows the following items:
- Advertising management
- Data report
- Product Center (Images, Videos, etc.)
- Tool center (keyword generator, etc.)
- Help Center
- The menu framed in orange is the drop-down menu for all campaigns, ad groups and ads
The menu framed in pink is the menu to manage the pausing of keywords, CPC bids, etc.
I plan to do some other articles to explain what paid SEO in China is, and how to manage a campaign from start to finish!
read also
http://chinese-tourist.blogspot.com/2020/05/can-you-really-negotiate-with-tmall.html
lundi 4 mai 2020
Can you really negotiate with Tmall?
Can anyone sell products on Tmall Global?
To make it short, no because Tmall Global sets the bar high. Indeed, the approval process takes between 4 to 8 weeks.
Assuming you meet the following criteria:
- You must prove that you own the brand or that you have a license to use it from the owner of the brand
- You need a logistics plan
- You must have "sufficient assets"
- You must prepare all the documents and prove that your products comply with Chinese regulations. For a full list of documents, you can click here.
- The documents required depend on the type of store you wish to open. You have the choice between these three alternatives:
- Flagship store (only for brand owners)
- Flagship store (wholesale market)
- Authorized store (requires authorization from the brand owner)
- Specialty shop
In short, Tmall Global is to sell authentic, high quality and branded goods. This is what Chinese consumers are looking for now.
Can I sell any type of product on Tmall?
It is exclusively B2C so everything related to B2B cannot be sold. It is the domain of Hong Kong, Tmall.hk which hosts Tmall Global.
For example, you can sell products that fall into these categories:
Care products
Cosmetics
Beauty products
Vitamin supplements
Drinks
Baby food
Baby care
Baby clothes
Toys
Clothing
Watches
Jewelry
Lingerie
Appliances
Cooking tools
How much does it cost to open your shop on Tmall?
Before opening your store, you must pay $ 25,000 as a deposit. Please note that this is a deposit, not a tax.
If you decide to close your store, the $ 25,000 will be returned to you.
SINO Info: Tmall may use part of your deposit to compensate certain customers in the event of the unexpected.
Annual costs
The Tmall has an annual cost which depends on the category of products you decide to sell on the platform.
The majority of the costs are between $ 5,000 and $ 10,000 per year.
SINO Info: If you want to sell products that fall into different categories, you don't have to pay more than the cost of a product category.
The fact remains that you will pay higher rates.
For example, if the Category A rate is $ 5,000 and the Category B rate is $ 10,000, the annual rate you will pay will be $ 10,000.
The Tmall commission
In addition to the annual costs, Tmall also takes a commission based on the order values.
The commission once again depends on the category of products sold, but it generally varies between 2 and 4%.
Alipay service fees
In addition to this, Alipay, which is Tmall.hk's payment system, has a service charge of 1%.
Isn't there another way to start selling your products on a Tmall?
If, you can create a partnership with a Tmall agent.
In this case, the agent lets you use his own store to sell your products. Therefore, you do not have to pay money either for the deposit or for the annual fees.
On the other hand, the commissions taken on your sales will be higher.
you can contact
http://tmall.com/
Tmall Partner agent
https://en.wikipedia.org/wiki/Tmall
https://about.tmall.com/tmallglobal/opening_a_store
apply.tmallglobal@service.alibaba.com for review
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