Singapore Tourism Bureau (STB)
The Singapore Tourism Board is betting on a new approach to attract more Chinese visitors to the Lion City - which expects them to engage with the Chinese at a deeper level.
"Most Chinese have some familiarity with Singapore, they know the history of Singapore, they know our founding Prime Minister and they want to invite them to know us in a deeper and more intimate way," said the executive director of tourism agency Lionel Yeo Beijing on Thursday (September 7).
$ 3.5 billion in spending,Last year, Chinese tourists were the biggest spenders in Singapore, with $ 3.5 billion in spending, mainly on purchases. About 2.86 million Chinese tourists visited the Republic last year, becoming the second visitor market, behind Indonesia and ahead of Malaysia. The agency launched its new brand campaign in Beijing on Thursday with singers Stefanie Sun as its new tourism ambassador to China and Nathan Hartono as one of the brand's personalities.
"The millennium segment is very large for the Chinese, research has shown that they are trying to explore a destination in a much deeper way, want to go beyond the usual tourist milestones, want to live as a local, locals eat and hang, "Mr. Yeo told The Straits Times.
He acknowledged that because of the growing affluence and wisdom of the Chinese, many are drawn to exotic destinations in places like Brazil, but said that Singapore is still a destination that many of them find comfortable.
Many Chinese in southern China, say Guangzhou, see a Singapore as a place to spend their week-long fines, he said.
"Singapore, with its multicultural heritage in gastronomy and architecture, will be worth discovering ... and the insurance that travelers can also get," he added.
Chinese tourists in Singapore
The STB has clarified that Chinese tourists spent $ 3.5 billion in Singapore last year. And Stefanie Sun is STB's new tourism ambassador to China and Nathan Hartono is one of the brand's personalities.
source : http://www.straitstimes.com/asia/east-asia/spore-to-attract-more-chinese-tourists-with-deeper-experience*
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