New Way to develop Education business in China

 Analysts believe that the company's new live-streaming sales strategy may help it overcome a regulatory crackdown which decimated its education division.

This company was once China's largest private tutoring firm. But its fortunes changed in July last year, when Beijing imposed new rules that prohibited tutoring for profit. New Oriental's stock plummeted and it fired tens of thousands.

How to Market an Education in China

Any English education company's marketing strategy will be determined by the market and target audience. The following areas will be the focus of a company marketing English education products to China: - Market Research – This will include research into the preferences and needs potential customers. It is a smart idea to concentrate your market research on the needs and preferences of potential customers, given China's growing market for English education products. This can be done through customer interviews, surveys, and other market research tools. Targeting - It's crucial that you target the right customers in a diverse market. It's crucial that you target the right customers in such a diverse market. This can be done using a variety of targeting strategies, such as demographics, psychographics and behaviour targeting. Email Marketing - Email marketing remains one of the best ways to market EFL products and services in China. Email marketing can be used to promote many types of content such as ebooks, elearning courses, blog posts, and more. Advertise online to promote your English education products. There are many advertising options available, including video ads and display ads. - Word of mouth marketing - Finally, social media can be used to generate word-of mouth marketing. This is a great way for you to capitalize on the huge and growing market for English Education in China.

What You Need to Know About English Education In China?

English education is a big market in China and there are many opportunities for companies to market English education products in China. You should be aware of all the difficulties you will face in marketing English education to China. - Growing Demand – The demand for English education is increasing at an alarming rate in China. The demand for English education is expected to continue growing as more people earn more and there is a growing middle class. - There is a lot of competition in the Chinese EFL market. Many companies are trying to tap this huge and expanding market. This means you will have to compete against other companies for customers. Cultural Factors - It can be difficult to sell English products in China due to cultural factors. Chinese people associate colonialism with western culture, so they won't be open to western products and brands.

https://buzfed.co.uk/2022/06/11/how-to-market-english-education-in-china/

https://www.reuters.com/business/chinas-new-oriental-education-giant-finds-new-life-english-live-streaming-2022-06-15/

Chinese Tourists top News post lockdown

 Chinese Tourists top News 2022

Partnerships With Chinese Travel Agents?

When it comes to partnerships, there are several types. Some partnerships will be between existing partners while others may be introductions based on mutual benefit. For example, a leading travel agency may launch an “introduction agreement” with a local travel agency that will allow the owner to use those eyes and ears in the market to attract top talent. In exchange, the owner will receive ongoing access to the best talent at that destination and assistance in recruiting and retaining them.

https://activityfrom.com/2022/05/the-guide-to-partnerships-with-chinese-travel-agents/

Chinese tourists 2.0 

Regional tourism is grappling with the absence of the prolific travellers and big spenders – the Chinese tourists. Cambodia, which has welcomed over two million Chinese tourists before Covid-19, is reeling from the economic loss despite being the first to fully open last November

‘To put it simply, tourism in Southeast Asia will not see a full recovery until Chinese travellers come back,” said Hannah Pearson, a Southeast Asia travel and tourism industry analyst.

Truth be told, it is not just Southeast Asian tourism but the world in general, given the fact that it is the largest tourism source market since 2012.

https://www.phnompenhpost.com/special-reports/chinese-tourists-20-coming-anytime-soon

Travel was a new concept for most Chinese until the 1980s, before which even traveling within the country often required approval from one's work unit, which had a say in most aspects of people's lives in the pre-reformation era. They were mainly civil servants or managers of public companies who could travel abroad. But the era of private travel began after Singapore, Thailand and Malaysia became the top three destinations Chinese citizens were allowed to visit in the 1990s under tourism agreements issued, and passports became easier to obtain, at least for the Han majority.

In 2012, Chinese travelers spent $100 billion on international travel, making them the top tourism spenders in the world explained a travel agency in the Chinese Business Club. 

 In 2019, Chinese travelers made 155 million outbound trips, with Japan and Thailand being the top destinations, and spent about $255 billion, or 20 percent of all international tourism spending, according to the Organization. tourism world. But the pandemic has halted the country's outbound travel, with only about 26 million outbound trips made by Chinese citizens in 2021, according to industry association China Tourism Academy.

Freedom to travel has also not been uniform across China. Ethnic minorities in Xinjiang and Tibet have long faced difficulties obtaining passports, according to Human Rights Watch, which finds that most ordinary Tibetans have mostly been without passports since 2012.

Lockdown 

The foreign travel restriction comes as Beijing appears to be increasingly answering to itself. In addition to its closed borders being closed, China has waived its hosting rights for the 2023 Asian Cup final, citing its covid situation; some Chinese universities have dropped out of international rankings; and the country seems to be experiencing a growing rejection of education in English.

Yet hundreds of thousands of Chinese students continue to study in the United States and the United Kingdom.

source https://qz.com/2165902/when-will-the-world-see-chinese-tourists-again/

“Given what appears to be a push by the party-state in China to cut off Chinese scholars, students, travelers, business people and others from international contact, it is important that the United States and other nations the Democrats don't do the same, but prefer to accentuate the reach and keep the doors open for the exchange of ideas and people-to-people contact," Millward said. "It will benefit people in the United States, in China, everywhere. "

Weibo China Top News

 Weibo China Top News 

In a recent statement, Weibo announced to its users that their IP address and location will be made public to "combat bad behavior". According to Reuters, this advertisement has been viewed more than 200 million times and is the subject of numerous criticisms. source https://www.reuters.com/world/china/weibo-shows-user-locations-combat-bad-behaviour-2022-04-28/

IP address and location of users are now public

Weibo is the equivalent of Twitter in China. The Chinese social network announced Thursday, April 28 to its users that their IP address and therefore their location will be made public on their account page and when they post comments. The management of Weibo puts forward a policy of "fighting against bad behavior online". Some users are shocked by this measure, others said they were in favor of it, in light of misinformation related to Covid-19

OMS on Weibo 

The "zero Covid" being firmly defended by the highest communist leaders, in particular President Xi Jinping, the censors quickly intervened to counter the dissemination of these remarks. On the Weibo microblogging site, the hashtags #Tedros and #OMS no longer yield any results on Wednesday.

WeChat is more private

As for users of the ultra-popular social network WeChat, they cannot republish or transfer an article from the official UN account, published on the platform and which mentions the WHO boss's criticisms. For its part, the press remains silent.

How to Apply for A handle and username on the Weibo page

You might have heard about the opportunity to apply for a handle and username on the Weibo page, but you might be saving yourself a lot of trouble. No one’s going to track your posts on Weibo, so you don’t have to worry about violating social media policy by sharing your posts online. In fact, most social media platforms don’t even require you to put in the effort of changing your name or bio. Your best bet is to apply for the handle and username at the same time you are creating your account. This will make it easier for others to associate your account with you and give you more followers. You can also use the same email address that you used to create your account to secure your application.

https://learntechnews.com/how-to-start-a-weibo-account-and-spread-the-word-in-china%e2%80%8d/