Branding is your Best Option in China

Branding Is The Best Option for your business in China.

In China, it is a different world. check this video to understand Chinese New Consumer society.

  

Chinese consumers like to buy things that are made by well-established brands, and they pay extra money for that rather than going for cheap things.

 To learn different things about the Chinese market, you must see China as a Continent Market. 

Things like Chinese are different if you offer them two things with same quality and different prices, they will pay a high price for just the name of the brand because they have this mindset that brand purchasing will increase there prestige in their social circle and they find peace of mind in it. They trust the big brand, and if you want to sell your product you must give the reason to buy it, and this reason could be branding.
source : https://www.toms-shoes.com.co/china-different-market-need-different-approach-successful/

Chinese travellers like to visit Winery

China is quick turning into the world’s biggest shipper of wine. Wine deals expanded 37% more than 2014, with deals in the $2.5 billion territory.

Australia is experiencing a boom of Chinese tourists visiting wineries

Australia is experiencing a boom of Chinese tourists visiting wineries, says a leading tour operator. According to AAT Kings, a tour operator from Australia and New Zealand, between 2015 and 2016, the Chinese interest in their Australian wine tours increased by more than 300 percent. Between 2013 and 2014, stakeholders increased more than 600%. AAT Kings predicts the interest to continue growing in 2017 if the current reserve trends established in the first quarter of the year continue. Why Chinese tourists are interested in visiting Australian wineries A spokesperson for AAT Kings told Australian Food News that younger citizens of Chinee have become interested in wine and consumption has increased dramatically since 2012. "Even though China is one of the largest wine producers, the market seems to prefer the quality and taste of Australian, French and Chilean wine," the spokesperson said.

Australia = Wine 

 "In China, Australia is now associated with wine as part of our culture just like France." Along with a growing interest in wine, Australian travel companies are also making it easier for Chinese tourists to visit Australian wineries. "Our main marketing activities included the launch of a dedicated Chinese website and tourist brochures in Chinese," said AAT Kings spokesman. "Both marketing tools present several of our wine tour options and are aimed at consumers and travel agents." What regions of wineries do Chinese tourists want to visit? Although places like the Barossa Valley are considered Australia's wine country, AAT says that Chinese tourists are staying with wineries near Sydney and Melbourne. "Our most popular wine tours visit the Hunter Valley wineries in the NSW and Yarra Valley wineries in Victoria," said AAT Kings spokesman. More tourists to come "With the interest in Australian wine from the Chinese market continuing to grow, we expect the number of Chinese guests on our tours that include wine regions to increase year after year," said an Australian People

 "As evidence of this trend, the vineyards are producing products and marketing directly aimed at the Chinese market." Penfolds in Barossa Valley is packing wine in red containers and themed packaging, like his bottle 'Year of the Rooster' for 'Max's - The Promise Shiraz '. "

http://www.ausfoodnews.com.au/2017/08/21/boom-in-chinese-tourists-visiting-australian-wineries.html

Wine Bottle is impelled by the customers’ desire to discover new items and pay more for top quality and elegant drinks. Most of the new top quality innovations are in flavorful non-alcoholic drinks. The identified principles in these drinks are strengthened by component brands that signify descriptors such as natural, clean and improved remedies. Such impressive remedies stress new tastes, carbonation, natural sweetening, healthy components and feeling of restored energy. This classification is known as “alternative beverages”. Even with a variety of beverage options, “there is very little overlap in all the new items,” says Bob Goldin, Chair of Technomic. Therefore, it seems to be there is a lot of room for innovation/creativity in non-alcohol beverage product and product packaging. However, does this pattern also continue to beer, wine, and spirits?

Source : http://www.mylongkang.com/fsp-innovative-wine-bottler-bottling-wine-line-fsp/

Chinese tourist to the USA

 Chinese Tourists like travel to USA

According to a recent survey, High-Income Chinese People (HNWI) - defined as people with the US $ 1.5 million or more in investable assets - over 50 percent plan or plan to emigrate from China. According to Bain Consulting and China Merchants Bank, there are about 1.6 million Chinese with investment assets of $ 1.5 million or more, up from 180,000 in 2006. For Chinese seeking to leave China, the United States and Canada are the most popular destinations, followed by the United Kingdom and Australia. Cities on the west coast of the United States are the favorite emigration destinations of the Chinese. These cities are of course the closest to China, increasingly served by regular direct flights and have large existing Chinese communities. If half of the millionaires in the United States were planning to leave the country, it is clear that we would like to know why.

The motivation wealthy Chinese to leave China 

 Education and the environment are the main factors that motivate wealthy Chinese to leave China. China's political and military elites have long since pushed back local higher education, sending their offspring to study in prestigious Western universities for better education than is available at home. The daughter of Chinese President Xi Jinping, for example, studied at Harvard University in the United States. For reference, in the Times Higher Education 2017 World University Rankings, the first Chinese university is ranked 29th. Clean air and water, healthy food and open-minded education are attractive to all - and especially to the rich Chinese. 

 The transparent rule of law

In addition, some 84% of participants cited the depreciation of the Chinese yuan as a major concern and a driver for seeking to move and buy real estate abroad. But there are other reasons that drive the rich to look abroad. The reality is in China, if you cross the authorities, everything can become very bad for you, and quickly. You will notice that the top 10 cities listed in the table above are all in countries with an open and transparent rule of law, which is lacking in China. An exit plan abroad provides an insurance policy, if a quick departure needs to be done.

Read also:

• Chinese Tourists in Australia

• Chinese tourist like Canada fresh'air

• New Zealand attracts more than 30%, Chinese tourists

Chinese Tourists in Australia

Chinese tourists in Australia spend more than $6000

This is a very good amount compared to the average amount of spending per tourist in any other country. The finding that Chinese tourists in Australia spend nearly 6000 USD on their only visit. This is the very high amount and the Australian government does not want to frustrate this other tourism market segment in the country will reduce its strength. Each year, this country benefits from economic activities of more than 6.5 billion USD, only thanks to the Chinese. These economic activities allow thousands of people in the country to earn a decent amount of money.

Hotel market

 

 The hotel and restaurant business is thriving in this country and a huge credit goes to Chinese tourists. One of the main reasons for this generosity of Chinese tourists is that China's economy is growing very fast. China's GDP has increased significantly in recent years. The number of people in the upper class group is increasing and more and more people are entering the middle class group. Moreover, Chinese millennials are very adventurous and they like to explore new places. They are visiting new places with their families, which is why Chinese millennials have enormous respect all over the world.

 Follow the trend 

 

 Chinese tourists are very generous not only in Australia but also in other parts of the world. The United States and Canada have already approved the regulations that allow Chinese citizens to obtain a 10-year multiple visit visa. This policy of Canada and the United States encourages Australia to think about it. Australian tourism officials are experimenting to increase revenues from this market. A few months ago, they introduced a special three-year visa for Indonesian tourists. They allowed people with this visa to visit Australia when they want but they can not stay here more than three months.

Read also:

• Chinese tourists continue to increase by 17% to 20% each year

• New Zealand attracts more than 30%, Chinese tourists 

•  Chinese tourist in Germany

 

Chinese tourist like Canada fresh'air

 One million Chinese tourists in Canada by 2016

 

The federal government is pushing for an agreement with China that could allow one million Chinese tourists a year to arrive in Canada, despite the fact that some may exploit the system to enter the country illegally. The deal could be lucrative for Canada. Chinese tourists are considered big consumers and could add more than $ 1 billion to the Canadian economy each year. Ottawa would be one of the first Western capitals to negotiate a mass tourism agreement with Beijing. But because Canada's refugee determination system would allow Chinese tourists to claim refugee status relatively easily upon arrival, there is reason to fear that tourists must be carefully examined. There is also anxiety about tourists heading south across the border and creating a security problem for the United States. Officials say the deal could be negotiated by the end of this year. 

The Canadian Tourism

 Former Liberal cabinet minister Judd Buchanan, president of the Canadian Tourism Commission, is expected to lobby for the deal in Beijing next week. With its rising revenues and greater openness to the world, China is preparing to launch a tourism boom. For the first time, she has a wealthy middle class with disposable income and a pent-up desire to travel abroad. According to the World Tourism Organization, an impressive 100 million Chinese tourists will travel abroad each year by 2020. "It has huge potential," said Richard Liu, director of the Chinese bureau of the tourism commission. He predicted that one million Chinese tourists will visit Canada each year in the three or four years of an agreement.

Chinese tourists spend a lot of money

In some countries, they are now allowed to visit, the average Chinese tourist spends more than $ 4,500 per trip. "It will be really fantastic," said Liu. "It's a very exciting project: Chinese tourists spend a lot of money, it's traditional for them to give gifts to their friends and relatives when they go home. Others, however, are less enthusiastic about the prospect of an influx of Chinese tourists. "Our immigration people are very nervous about this, not just immigration people," said a Canadian official. "There are legitimate concerns about it." The first is the risk of overloading the visa section of the Canadian embassy in Beijing. "If they are overwhelmed with demands, the standards could fall," said the official.

Read also:

•  Chinese tourists continue to increase by 17% to 20% each year

•  7 things to know about the new Chinese Tourists

• WeChat Now Lets Chinese Users Share Content on Facebook

Chinese tourists continue to increase by 17% to 20% each year

Chinese are traveling more abroad 

 

However, the majority of key tourism players can not make themselves known and do not know how to attract new travelers. Business trips are also expanding, the Chinese are traveling more abroad for business trips. Unsurprisingly, the Chinese tourist market abroad is huge. In 2014, there were 107 million Chinese tourists abroad, and this number is expected to reach 130 million by the end of 2016. China is already the largest tourist market emitting in the world. The percentage of Chinese tourists traveling out of China continues to increase by 17% to 20% each year and is expected to continue to increase significantly, according to the China Tourism Academy. The same group estimates that around 200 million Chinese will travel abroad by 2020. Most of them will stay in hotels around the world.

How do Chinese tourists choose hotels? 

How do Chinese tourists choose hotels? While Chinese tourists may be receptive to offers or promotions they find on the Internet, their decisions are usually based on specific needs and preferences. For this reason, hotels should be ready to consider many features aimed at satisfying a wider audience. Three examples are: Manage and maintain your e-reputation Chinese tourists seem to be greatly influenced by their community. For example, they are 38% more likely to make a purchase after reading positive recommendations online. Compared to Western tourists, they are more likely to consider online reviews and reviews on the forums when making a decision. This is one of the main reasons why increasing the online brand of a hotel is the key to success. First, many Chinese tourists travel abroad for the first time. They are often concerned about security issues in the places they stay, and the security features of a hotel are a priority. Second, many do not speak much English; therefore, hotels must offer services to help them. Transportation, such as bus travel or tour packages, is particularly important. Finally, Chinese consumers often buy luxury goods abroad, as prices are generally lower than in their country of origin.

 Different ways for the tourism industry to attract the attention of the Chinese travelers.

They do the same thing with hotels and will tend to choose the one that is cheaper. Obviously, there are many features and services that hotels can adopt to be more appealing to Chinese tourists. Be present on the search engines Baidu, the main Chinese search engine, is currently the most popular way for Chinese to search for holiday destinations. To have an advantage, hotels must be well positioned on the first page of the results. In addition, hotels should monitor what users say online, and check for positive comments and comments from other links to get more bookings.

Read also:

• Social media: new ways to attract Chinese  tourist 
• WeChat Now Lets Chinese Users Share Content on Facebook

New Zealand attracts more than 30%, Chinese tourists

China has seen a 37% increase in spending over the last year.

 

New Zealand's tourism is changing with the arrival of Chinese travelers. All industry in the country took advantage of this new target and contributed to the $ 500 million increase in overall shopping spending last year. China has seen a 37% increase in spending over the last year. According to the quarterly survey of international visitors of the Ministry of Business, Innovation and Employment, the Chinese spent $ 555 million in September 2012, which places them for the first time in front of the United Kingdom (545 million of dollars). Australian market (spending $ 1.7 billion) [...] Expenses in China During the year ended March 31, 2013, Canadian and foreign tourists spent $ 23.9 billion, or $ 541 million, or 2.3% more than the previous year.

 New Zealand Promotion in China!

The Statistics New Zealand report showed that spending by international tourists increased 2.2 percent ($ 213 million) over the year, following a 1.4 percent increase the year before. This increase in spending was partly related to the strong growth of Chinese visitors. New Zealand Promotion in China! Of course, a number of key events helped boost tourism activity during the year, including the world premiere of Peter Jackson's Hobbit movies. But for China, the tourism bureau launched a vast promotional campaign in China in 2011-2012 with Yao Chen, the queen of the social network in China.

 Social Media Campaign

 

 Social media really did a great job as Tourism New Zealand, with the choice of the brand ambassador Yaochen in Mainland China. On August 20, Yao Chen began her 100-day tour of New Zealand, and the first phase of the 100% Revive your emotions campaign and wedding ceremony were held in New Zealand. (see here) celebrity wedding from New Zealand Between the shootings, Yaochen found the time of "weibo" more than 70 times to its 20 million fans, the equivalent of 14 tweets every day! One of his first tweets "New Zealand, the first country in the world to be embraced by the sun". Weibo from Yaochen The star has experienced five emotions, relaxation, romance, happiness, excitement and discovery on her travels through New Zealand's rich and unique landscape.

Read also:

•  Chinese tourist in Germany
•  Education in China
• Innovative Wine Bottle