The expansion of Chinese tourists
The explosion of Chinese tourists abroad is very similar to how Japan's middle class was increasingly visible in the hotspots of the world following the appreciation of the yen in the 1980s. The latest statistics show that the weakness of the British pound after Brexit has contributed to the continuation of China's infatuation with London. The United Kingdom's growing popularity with the Chinese has been stimulated by the relaxation of visa rules and the extension of their term from six months to two years. As expected, Chinese visitors mainly visit London during the summer months, but also have a significant presence in the capital in January, when the Chinese New Year falls.
In a period of declining physical retail sales due to the rapid growth of e-commerce, Chinese tourists are a boon to London's trendy shops as well as its museums, art galleries, and other tourist attractions. Interestingly, undisturbed by the weak pound, British tourists are reciprocated; there has been a 40% increase in the last 12 months in the number of British visiting the continent. More Chinese tourists flock to the UK for cheap shopping Britain is on track for a record year for Chinese tourists and tourism spending. The weakness of the pound sterling as a result of the current political uncertainty in the United Kingdom will attract more visitors from China, with cheaper purchases being a major attraction. Britain is on track for a record year for Chinese tourists and tourism spending.
The United Kingdom will attract more visitors from China
The weakness of the pound in the wake of the current political uncertainty in the United Kingdom will attract more visitors from China, cheaper purchases constituting a major asset Long-haul flights to the UK have increased 10% over last year, according to ForwardKeys data. However, the main markets for this growth are the United States, up 19%, and China, up 29%. This puts the UK on the path to a year and a record year in terms of Chinese arrivals. While Chinese travelers to the UK are interested in a variety of tourist activities, which certainly includes tourism, it seems that luxury shopping is one of the biggest draws. For example, it is estimated that 70% of shoppers visiting Burberry's flagship store in London are Chinese tourists.