"Everybody wants rich Chinese Tourist"

jeudi 23 juin 2022

New Way to develop Education business in China

 Analysts believe that the company's new live-streaming sales strategy may help it overcome a regulatory crackdown which decimated its education division.


This company was once China's largest private tutoring firm. But its fortunes changed in July last year, when Beijing imposed new rules that prohibited tutoring for profit. New Oriental's stock plummeted and it fired tens of thousands.



How to Market an Education in China

Any English education company's marketing strategy will be determined by the market and target audience. The following areas will be the focus of a company marketing English education products to China: - Market Research – This will include research into the preferences and needs potential customers. It is a smart idea to concentrate your market research on the needs and preferences of potential customers, given China's growing market for English education products. This can be done through customer interviews, surveys, and other market research tools. Targeting - It's crucial that you target the right customers in a diverse market. It's crucial that you target the right customers in such a diverse market. This can be done using a variety of targeting strategies, such as demographics, psychographics and behaviour targeting. Email Marketing - Email marketing remains one of the best ways to market EFL products and services in China. Email marketing can be used to promote many types of content such as ebooks, elearning courses, blog posts, and more. Advertise online to promote your English education products. There are many advertising options available, including video ads and display ads. - Word of mouth marketing - Finally, social media can be used to generate word-of mouth marketing. This is a great way for you to capitalize on the huge and growing market for English Education in China.


What You Need to Know About English Education In China?

English education is a big market in China and there are many opportunities for companies to market English education products in China. You should be aware of all the difficulties you will face in marketing English education to China. - Growing Demand – The demand for English education is increasing at an alarming rate in China. The demand for English education is expected to continue growing as more people earn more and there is a growing middle class. - There is a lot of competition in the Chinese EFL market. Many companies are trying to tap this huge and expanding market. This means you will have to compete against other companies for customers. Cultural Factors - It can be difficult to sell English products in China due to cultural factors. Chinese people associate colonialism with western culture, so they won't be open to western products and brands.


https://buzfed.co.uk/2022/06/11/how-to-market-english-education-in-china/

https://www.reuters.com/business/chinas-new-oriental-education-giant-finds-new-life-english-live-streaming-2022-06-15/

samedi 4 juin 2022

Chinese Tourists top News post lockdown

 Chinese Tourists top News 2022





Partnerships With Chinese Travel Agents?

When it comes to partnerships, there are several types. Some partnerships will be between existing partners while others may be introductions based on mutual benefit. For example, a leading travel agency may launch an “introduction agreement” with a local travel agency that will allow the owner to use those eyes and ears in the market to attract top talent. In exchange, the owner will receive ongoing access to the best talent at that destination and assistance in recruiting and retaining them.

https://activityfrom.com/2022/05/the-guide-to-partnerships-with-chinese-travel-agents/


Chinese tourists 2.0 


Regional tourism is grappling with the absence of the prolific travellers and big spenders – the Chinese tourists. Cambodia, which has welcomed over two million Chinese tourists before Covid-19, is reeling from the economic loss despite being the first to fully open last November

‘To put it simply, tourism in Southeast Asia will not see a full recovery until Chinese travellers come back,” said Hannah Pearson, a Southeast Asia travel and tourism industry analyst.

Truth be told, it is not just Southeast Asian tourism but the world in general, given the fact that it is the largest tourism source market since 2012.

https://www.phnompenhpost.com/special-reports/chinese-tourists-20-coming-anytime-soon


Travel was a new concept for most Chinese until the 1980s, before which even traveling within the country often required approval from one's work unit, which had a say in most aspects of people's lives in the pre-reformation era. They were mainly civil servants or managers of public companies who could travel abroad. But the era of private travel began after Singapore, Thailand and Malaysia became the top three destinations Chinese citizens were allowed to visit in the 1990s under tourism agreements issued, and passports became easier to obtain, at least for the Han majority.


In 2012, Chinese travelers spent $100 billion on international travel, making them the top tourism spenders in the world explained a travel agency in the Chinese Business Club. 

 In 2019, Chinese travelers made 155 million outbound trips, with Japan and Thailand being the top destinations, and spent about $255 billion, or 20 percent of all international tourism spending, according to the Organization. tourism world. But the pandemic has halted the country's outbound travel, with only about 26 million outbound trips made by Chinese citizens in 2021, according to industry association China Tourism Academy.


Freedom to travel has also not been uniform across China. Ethnic minorities in Xinjiang and Tibet have long faced difficulties obtaining passports, according to Human Rights Watch, which finds that most ordinary Tibetans have mostly been without passports since 2012.


Lockdown 

The foreign travel restriction comes as Beijing appears to be increasingly answering to itself. In addition to its closed borders being closed, China has waived its hosting rights for the 2023 Asian Cup final, citing its covid situation; some Chinese universities have dropped out of international rankings; and the country seems to be experiencing a growing rejection of education in English.


Yet hundreds of thousands of Chinese students continue to study in the United States and the United Kingdom.

source https://qz.com/2165902/when-will-the-world-see-chinese-tourists-again/

“Given what appears to be a push by the party-state in China to cut off Chinese scholars, students, travelers, business people and others from international contact, it is important that the United States and other nations the Democrats don't do the same, but prefer to accentuate the reach and keep the doors open for the exchange of ideas and people-to-people contact," Millward said. "It will benefit people in the United States, in China, everywhere. "


jeudi 2 juin 2022

Weibo China Top News

 Weibo China Top News 


In a recent statement, Weibo announced to its users that their IP address and location will be made public to "combat bad behavior". According to Reuters, this advertisement has been viewed more than 200 million times and is the subject of numerous criticisms. source https://www.reuters.com/world/china/weibo-shows-user-locations-combat-bad-behaviour-2022-04-28/



IP address and location of users are now public

Weibo is the equivalent of Twitter in China. The Chinese social network announced Thursday, April 28 to its users that their IP address and therefore their location will be made public on their account page and when they post comments. The management of Weibo puts forward a policy of "fighting against bad behavior online". Some users are shocked by this measure, others said they were in favor of it, in light of misinformation related to Covid-19


OMS on Weibo 

The "zero Covid" being firmly defended by the highest communist leaders, in particular President Xi Jinping, the censors quickly intervened to counter the dissemination of these remarks. On the Weibo microblogging site, the hashtags #Tedros and #OMS no longer yield any results on Wednesday.


WeChat is more private

As for users of the ultra-popular social network WeChat, they cannot republish or transfer an article from the official UN account, published on the platform and which mentions the WHO boss's criticisms. For its part, the press remains silent.


How to Apply for A handle and username on the Weibo page

You might have heard about the opportunity to apply for a handle and username on the Weibo page, but you might be saving yourself a lot of trouble. No one’s going to track your posts on Weibo, so you don’t have to worry about violating social media policy by sharing your posts online. In fact, most social media platforms don’t even require you to put in the effort of changing your name or bio. Your best bet is to apply for the handle and username at the same time you are creating your account. This will make it easier for others to associate your account with you and give you more followers. You can also use the same email address that you used to create your account to secure your application.

https://learntechnews.com/how-to-start-a-weibo-account-and-spread-the-word-in-china%e2%80%8d/

lundi 23 mai 2022

Build your brand to find distributors in China

 

Build Up Your Brand is necessary in China

One of the most significant factors that will determine your success when starting a business in China is your ability to build a brand and create a buzz around it. To be successful in this market, you need to build a strong brand that people will want to purchase from. To do this, you will need to create a different type of business than standard internet marketing. Your brand can be anything you think of, such as a hobby, a course, or a product. When people think of your brand, they are more likely to purchase from you than other internet marketing companies.

top readings 

https://thinkwivs.com/2022/05/07/tips-for-starting-a-business-in-china/


Read also 
a new energy vehicles franchisor and retailer under the brand name "Jiuzi" in China, today announced that, on April 30, 2022, the Company, through its wholly-owned subsidiary Hangzhou Zhitongche Technology Co., Ltd. ("Zhitongche"), has entered into an one-year strategic cooperation agreement (the "Agreement") with Anji Chuangxing New Energy Auto Sales Co. Ltd. ("Anji Chuangxing"), a Chinese car distributor of Anji Changyou Auto Service Co. Ltd. ("Anji Changyou"), which is a wholly state-owned electric vehicle ("EV") maker dedicated to promote the idea of smart and green travel.


vendredi 20 mai 2022

The Chinese Business Club: Top meeting for Firms

 The Chinese Business Club, founded by a former Essec student, has set itself the task of attracting Chinese investors to France.


The 90 big Chinese bosses and billionaires who will land on the morning of April 28 at Roissy have a voracious appetite for new tricolor acquisitions. They are invited by a very posh club, hyperactive, and French despite its name: the “Chinese Business Club”. Security obliges, the name of these CEOs with the big checkbook is not disclosed. We only know that they want to shop in luxury, real estate, health and aeronautics. Last year, Chinese investment abroad reached an all-time high of $62 billion. The euro zone is their favorite land, in particular France where they shelled out $3.6 billion in 2016, with the acquisition of the owner of trendy brands Sandro, Maje and Pierlot. Among others.


It is on this powerful and rising wave of acquisitions (let us mention the Chinese stakes in Peugeot, Club Med, Accor, Pierre et Vacances...) that a young and enterprising Essec, Harold Parisot, skilfully knew how to surf. With experience in luxury real estate which launched his network of wealthy Chinese, he understood the importance for them of building an address book, the famous “Guanzi”.


Hence the creation in 2012 of the Chinese Business Club. Everything happened really fast. Harold Parisot remembers: “In September 2012, at Polo de Bagatelle, I brought together 50 French people, one or two secretaries of state and five Chinese.” From now on, eight times a year, the club organizes a big lunch for 200 guests: among them, 100 Chinese, and 100 French people handpicked among ministers, ambassadors, big or small bosses and journalists. Needless to say, business cards are exchanged in spades!

https://www.parismatch.com/Actu/Economie/Ces-milliardaires-chinois-qui-debarquent-discretement-a-Roissy-1227671

The Chinese Business Club brings together politicians, bosses, diplomats and journalists

It is during these gastronomic lunches that bonds are forged: Marcel and Laurent Dassault do not miss any, taking advantage of the opportunity to sell a few Falcons to their frequent flyer contacts. Robert Bourgi also drags his gaiters there. And this is where, for example, the president of Huawei was convinced to sponsor PSG (he ended it recently). Chinese billionaires fond of big hotels are happy to be received with great fanfare in all the Parisian palaces (on February 20, it was at the Shangri-la). The politicians most loyal to the meeting (Lang, Raffarin, Guéant, Alliot-Marie, etc.) take the temperature. Diplomats harvest their information.


Top Firm meeting

As for the bosses of L'Oréal, Club Med, Havas, Accor, BNP, Caisse des Dépôts... they are now 77 to pay an annual fee of 11,400 euros and to renew their subscription 100%. Proof, underlines Parisot, that “their business benefits from it”. It has not escaped the club president that Chinese businesswomen are more and more numerous and influential. So he had the idea of ​​creating a special lunch for French and Chinese women every year on March 8: they were first 300 guests around Sophie Marceau, then this year 360 around Juliette Binoche and Harold Parisot 400 on March 8 around Marion Cotillard.

more information 

https://twitter.com/cbcfrancechine

Nicolas Sarkozy during a meeting of the Chinese Business Club,


For these stars, as for the tricolor brands, these feasts are a superb advertising showcase in the Chinese empire. A dozen local or national media, including CCTV, the New China Agency, Phoenix TV, "People's Daily" are indeed invited: "In February, Juliette Binoche, interviewed for one minute and a half and broadcast at 8 p.m. on Phoenix TV, been seen by 500 million viewers”, calculates the president of the Chinese Business Club. His project: to open a branch in the British capital because, he says, "there are more rich Chinese in London than in Paris, also more big brands and the English are more inclined than the French to pay a contribution to a private club!

vendredi 6 mai 2022

China Economy, Top News

China does not like birds of doom, nor the outspokenness of its economists. Hao Hong, one of China's most reputable analysts, quit his job at one of the country's major state-owned banks, days after his public accounts on Chinese social media WeChat and Weibo were censored. Regularly quoted by foreign media, including Le Monde, Hao Hong knew how to explain the strengths and weaknesses of the Chinese economy, but did not hesitate to point out the inconsistencies in official statistics.

Several renowned Chinese specialists have had their social media accounts deleted after pointing out the consequences of the country's health strategy.

Social media are the target

Based in Hong Kong, he was also present on Twitter, a censored social network in China, where he sometimes revealed the substance of his thoughts: "Shanghai, zero movement, zero GDP", says one of his last publications, the 31 March. As the government's zero Covid policy suffocates the economy, the authorities seem to be less and less tolerant of any dissenting opinion on this matter. Hao Hong's Weibo account, which had 3 million followers, disappeared on Saturday, April 30, while his WeChat account was blocked on suspicion of "breaking the rules" of the platform.

WeChat is a cross-platform mobile app that is one of the most popular in China. It is also the one we’ll focus on in this guide source


"Breach of Laws"

Contacted, the former research director of BoCom international holdings, a brokerage subsidiary of the state bank, only indicates that he left his post for "for personal reasons". But the economist, who joined BoCom in 2012, is far from alone in this case: in recent weeks, the Weibo accounts of Fu Peng, senior economist at Northeast Securities, of Dan Bin, director of Shenzhen Oriental Harbor Investment , and Wu Yuefeng, a fund manager at Funding Capital in Beijing, were all suspended for "violating laws and regulations".


 Wine Distribution in China 2022: What Business Needs to Know

Wine situation in China , by Wowyar

http://wowyar.com/life-style/wine-distribution-in-china-2022-what-business-needs-to-know%e2%80%8d.html


Baidu 

The China Search Engine Market Share 2022


The Chinese Beauty Market – 2022 Overview by Expert‍

http://forbehind.com/the-chinese-beauty-market-2022-overview-by-expert%e2%80%8d/

dimanche 1 mai 2022

Chinese Tourists are back in France in 2022

 Tourists are back in France, but some are missing. China, increasingly confined, and Russia at war are slowing down a rebound which is despite everything underway both in the capital, but also on the Côte d'Azur.

Paris

Paris, as we had not seen it for months. Here, fly boats full of tourists. There, streets crowded with passers-by from all over the world. But in this crowd, some are missing: the Chinese and the Russians. In 2019, they represented 2% of tourists in France and 6% of tourist receipts. In the gardens of Vaux-le-Vicomte (Seine-et-Marne), their absence is felt on a daily basis. This castle was previously very popular with foreigners, 10% of visitors were Chinese. 

Chinese are main target of luxury shops, hotels in France according to top Marketing agencies


France, the world's leading destination in 2019

The health crisis first scared away the Chinese, and since February, the war in Ukraine has kept Russian tourists away. On the Côte d'Azur, dozens of yachts are moored, stranded in the port of Beaulieu-sur-Mer (Alpes-Maritimes). Normally, one in three is rented by Russians, but today no reservations have been made. This absence and these financial losses are difficult to compensate according to the professionals. In 2019, France was the world's leading destination, with 90 million foreign tourists.


The Paris Convention and Visitors Bureau published its latest Paris tourism barometer on April 26, and the numbers are reassuring. Shaken by the Covid-19 crisis, the sector is recovering.

Chinese tourists love to Travel to France, they will come back explain the agency touristechinois.com/



Chinese Tourists and Paris

Paris is coming back to life after two lackluster tourist seasons, during which the major monuments had to close and welcomed far fewer visitors. If we are to believe the latest barometer of tourism in Paris, unveiled on April 26 by the Paris Convention and Visitors Bureau and Mastercard, the situation is almost back to normal. Cumulative arrivals from European markets should “for the first time exceed the level of 2019”, with an increase of 1.5% in July, they tell us. This increase is mainly driven by the mass return of Spanish visitors, whose air reservations are 14.7% higher than three years ago. But also by the return of visitors from North America and Italy, whose number is increasing but has not yet reached the pre-Covid-19 level.

Chinese travellers are good clients for shops explained the Chinese business club. 




samedi 30 avril 2022

China Local Tourism is suffering from Lockdowns

 China's Tourism industry continues to be severely affected by the COVID-19 pandemic. source Scmp


Provinces have reduced travel prices as a result. They offer tax cuts and ask local residents to save an industry that employs millions.


Official data indicates that tourism declined this year due to additional COVID-related travel restrictions. Mass testing and new lockdowns may also be a factor.


Particularly, the southern provinces Yunnan (and Hainan) are in trouble. Their economies are dependent on tourism incomes. The northern parts of the country with shorter seasons of warm weather are also in trouble.


As the Omicron virus spreads, the tourism situation has become worse. In 2019, tourism accounted for more than 11 percent of China’s gross domestic products and supported almost 80 million jobs.


Tian Yun was a former economist with the state economic planning office. Tian anticipated that inter-province visits would increase during the three day Dragon Boat Festival holiday in June.


Tian stated that if inter-province travel is banned during Dragon Boat Festival, this years tourism... will be in chaos.


Tian stated that China's 2022 growth rate could be impacted by a lack of tourism. According to the government, the economy will grow by 5.5% this year. source


People aren't traveling because of cancellations and delays in flight travel. About 35,000 weekly flights fly inside China each week. This is the lowest figure since 2000.




source photo


According to official data, five percent of tourists visiting China's most popular tourist destinations during the holiday honoring the ancestors were from outside the country.


Hohhot is the capital in the northern Chinese region of Inner Mongolia. It is well-known for its grasslands. The number of tourists who visited the area during the holiday fell by half. The earnings from tourism declined 53.5 percent in comparison to one year ago.


Tourism gains in the southern island province Hainan (also known as China's Hawaii) also declined. Official numbers revealed that the number of tourists visiting Sanya, a beach in Hainan, fell 99 percent over the holiday.


Reliance on Chinese people in  2021 -2022


Tourists from Ningxia were able to increase the number of trips, which is a poor region that relies on tourism in northwest China.


Ningxia provided passes for its residents to over 60 scenic locations for only $31. This is a significant price drop when compared to regular costs. Even with the higher number of visitors during the three-day holiday, earnings fell 16.3 percent compared with one year ago.


Gu Xuebo, a Ningxia driver/guide, is Gu Xuebo. According to him, locals drive their own cars and can travel to scenic spots by themselves. He also said that locals don't need hotel rooms.


A Travel agency stated that his 14-seat vehicle had largely remained unoccupied since August. Gu only had two clients this year.


in Yunnan, this travel agency stated that several drivers who worked for me for six to seven years all changed jobs.


The bookings for Desert Star Hotel in Ningxia’s Shapotou Scenic Area are down 70% compared to a year ago.


Zhang, a hotel worker, said that tourists from other provinces can't come to China so they have to rely upon local tourists. It's better to have one than none.