"Everybody wants rich Chinese Tourist"

lundi 23 mai 2022

Build your brand to find distributors in China


Build Up Your Brand is necessary in China

One of the most significant factors that will determine your success when starting a business in China is your ability to build a brand and create a buzz around it. To be successful in this market, you need to build a strong brand that people will want to purchase from. To do this, you will need to create a different type of business than standard internet marketing. Your brand can be anything you think of, such as a hobby, a course, or a product. When people think of your brand, they are more likely to purchase from you than other internet marketing companies.

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a new energy vehicles franchisor and retailer under the brand name "Jiuzi" in China, today announced that, on April 30, 2022, the Company, through its wholly-owned subsidiary Hangzhou Zhitongche Technology Co., Ltd. ("Zhitongche"), has entered into an one-year strategic cooperation agreement (the "Agreement") with Anji Chuangxing New Energy Auto Sales Co. Ltd. ("Anji Chuangxing"), a Chinese car distributor of Anji Changyou Auto Service Co. Ltd. ("Anji Changyou"), which is a wholly state-owned electric vehicle ("EV") maker dedicated to promote the idea of smart and green travel.

vendredi 20 mai 2022

The Chinese Business Club: Top meeting for Firms

 The Chinese Business Club, founded by a former Essec student, has set itself the task of attracting Chinese investors to France.

The 90 big Chinese bosses and billionaires who will land on the morning of April 28 at Roissy have a voracious appetite for new tricolor acquisitions. They are invited by a very posh club, hyperactive, and French despite its name: the “Chinese Business Club”. Security obliges, the name of these CEOs with the big checkbook is not disclosed. We only know that they want to shop in luxury, real estate, health and aeronautics. Last year, Chinese investment abroad reached an all-time high of $62 billion. The euro zone is their favorite land, in particular France where they shelled out $3.6 billion in 2016, with the acquisition of the owner of trendy brands Sandro, Maje and Pierlot. Among others.

It is on this powerful and rising wave of acquisitions (let us mention the Chinese stakes in Peugeot, Club Med, Accor, Pierre et Vacances...) that a young and enterprising Essec, Harold Parisot, skilfully knew how to surf. With experience in luxury real estate which launched his network of wealthy Chinese, he understood the importance for them of building an address book, the famous “Guanzi”.

Hence the creation in 2012 of the Chinese Business Club. Everything happened really fast. Harold Parisot remembers: “In September 2012, at Polo de Bagatelle, I brought together 50 French people, one or two secretaries of state and five Chinese.” From now on, eight times a year, the club organizes a big lunch for 200 guests: among them, 100 Chinese, and 100 French people handpicked among ministers, ambassadors, big or small bosses and journalists. Needless to say, business cards are exchanged in spades!


The Chinese Business Club brings together politicians, bosses, diplomats and journalists

It is during these gastronomic lunches that bonds are forged: Marcel and Laurent Dassault do not miss any, taking advantage of the opportunity to sell a few Falcons to their frequent flyer contacts. Robert Bourgi also drags his gaiters there. And this is where, for example, the president of Huawei was convinced to sponsor PSG (he ended it recently). Chinese billionaires fond of big hotels are happy to be received with great fanfare in all the Parisian palaces (on February 20, it was at the Shangri-la). The politicians most loyal to the meeting (Lang, Raffarin, Guéant, Alliot-Marie, etc.) take the temperature. Diplomats harvest their information.

Top Firm meeting

As for the bosses of L'Oréal, Club Med, Havas, Accor, BNP, Caisse des Dépôts... they are now 77 to pay an annual fee of 11,400 euros and to renew their subscription 100%. Proof, underlines Parisot, that “their business benefits from it”. It has not escaped the club president that Chinese businesswomen are more and more numerous and influential. So he had the idea of ​​creating a special lunch for French and Chinese women every year on March 8: they were first 300 guests around Sophie Marceau, then this year 360 around Juliette Binoche and Harold Parisot 400 on March 8 around Marion Cotillard.

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Nicolas Sarkozy during a meeting of the Chinese Business Club,

For these stars, as for the tricolor brands, these feasts are a superb advertising showcase in the Chinese empire. A dozen local or national media, including CCTV, the New China Agency, Phoenix TV, "People's Daily" are indeed invited: "In February, Juliette Binoche, interviewed for one minute and a half and broadcast at 8 p.m. on Phoenix TV, been seen by 500 million viewers”, calculates the president of the Chinese Business Club. His project: to open a branch in the British capital because, he says, "there are more rich Chinese in London than in Paris, also more big brands and the English are more inclined than the French to pay a contribution to a private club!

vendredi 6 mai 2022

China Economy, Top News

China does not like birds of doom, nor the outspokenness of its economists. Hao Hong, one of China's most reputable analysts, quit his job at one of the country's major state-owned banks, days after his public accounts on Chinese social media WeChat and Weibo were censored. Regularly quoted by foreign media, including Le Monde, Hao Hong knew how to explain the strengths and weaknesses of the Chinese economy, but did not hesitate to point out the inconsistencies in official statistics.

Several renowned Chinese specialists have had their social media accounts deleted after pointing out the consequences of the country's health strategy.

Social media are the target

Based in Hong Kong, he was also present on Twitter, a censored social network in China, where he sometimes revealed the substance of his thoughts: "Shanghai, zero movement, zero GDP", says one of his last publications, the 31 March. As the government's zero Covid policy suffocates the economy, the authorities seem to be less and less tolerant of any dissenting opinion on this matter. Hao Hong's Weibo account, which had 3 million followers, disappeared on Saturday, April 30, while his WeChat account was blocked on suspicion of "breaking the rules" of the platform.

WeChat is a cross-platform mobile app that is one of the most popular in China. It is also the one we’ll focus on in this guide source

"Breach of Laws"

Contacted, the former research director of BoCom international holdings, a brokerage subsidiary of the state bank, only indicates that he left his post for "for personal reasons". But the economist, who joined BoCom in 2012, is far from alone in this case: in recent weeks, the Weibo accounts of Fu Peng, senior economist at Northeast Securities, of Dan Bin, director of Shenzhen Oriental Harbor Investment , and Wu Yuefeng, a fund manager at Funding Capital in Beijing, were all suspended for "violating laws and regulations".

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dimanche 1 mai 2022

Chinese Tourists are back in France in 2022

 Tourists are back in France, but some are missing. China, increasingly confined, and Russia at war are slowing down a rebound which is despite everything underway both in the capital, but also on the Côte d'Azur.


Paris, as we had not seen it for months. Here, fly boats full of tourists. There, streets crowded with passers-by from all over the world. But in this crowd, some are missing: the Chinese and the Russians. In 2019, they represented 2% of tourists in France and 6% of tourist receipts. In the gardens of Vaux-le-Vicomte (Seine-et-Marne), their absence is felt on a daily basis. This castle was previously very popular with foreigners, 10% of visitors were Chinese. 

Chinese are main target of luxury shops, hotels in France according to top Marketing agencies

France, the world's leading destination in 2019

The health crisis first scared away the Chinese, and since February, the war in Ukraine has kept Russian tourists away. On the Côte d'Azur, dozens of yachts are moored, stranded in the port of Beaulieu-sur-Mer (Alpes-Maritimes). Normally, one in three is rented by Russians, but today no reservations have been made. This absence and these financial losses are difficult to compensate according to the professionals. In 2019, France was the world's leading destination, with 90 million foreign tourists.

The Paris Convention and Visitors Bureau published its latest Paris tourism barometer on April 26, and the numbers are reassuring. Shaken by the Covid-19 crisis, the sector is recovering.

Chinese tourists love to Travel to France, they will come back explain the agency touristechinois.com/

Chinese Tourists and Paris

Paris is coming back to life after two lackluster tourist seasons, during which the major monuments had to close and welcomed far fewer visitors. If we are to believe the latest barometer of tourism in Paris, unveiled on April 26 by the Paris Convention and Visitors Bureau and Mastercard, the situation is almost back to normal. Cumulative arrivals from European markets should “for the first time exceed the level of 2019”, with an increase of 1.5% in July, they tell us. This increase is mainly driven by the mass return of Spanish visitors, whose air reservations are 14.7% higher than three years ago. But also by the return of visitors from North America and Italy, whose number is increasing but has not yet reached the pre-Covid-19 level.

Chinese travellers are good clients for shops explained the Chinese business club.