"Everybody wants rich Chinese Tourist"

mercredi 23 mai 2018

China : 130 million international trips new record

China : 130 million international trips new record 

Chinese travelers travel abroad in record numbers: 130 million international trips according to Ctrip and the Chinese Academy of Tourism, which has had an unprecedented impact on the environment. From planes to plastic bottles, travel has an incredible effect on our ecosystem. Fortunately, environmentally friendly hospitality and tourism companies are reorganizing their activities to offer luxury vacations that do not harm the fragile and pristine environments in which they are located. But does environmental sustainability even concern Chinese travelers?

Are operators prioritizing their ecotourism initiatives rewarded by growing activities in the growing market? 

"Chinese travelers are increasingly aware of environmental issues and the need to integrate responsibility into their daily lives, even on vacation. The Chinese market has been very quick to embrace and participate in environmental sustainability, "says Bernhard Bohnenberger, President of Six Senses, who believes that Chinese luxury travelers are in tune with the brand's philosophy.

"The Chinese market is also aware that it's Six Senses that created the responsible tourism niche in 1996 and is the brand that continues to set the standard in the hospitality industry."

Six Senses' commitment to green operations also opens up new opportunities.

"As Six Senses becomes more known in the Chinese market, we are receiving interest and development requests from Chinese homeowners who are aware that Six Senses brands have great value for raising awareness of a responsible approach to hospitality."

Six Senses Qing Cheng Mountain opened in 2016 with ecological elements such as purified drinking water served in reusable glass bottles, Tesla cars for airport pickups and a large organic garden serving its farm restaurant in table. Opportunities for families to experience first-hand agriculture, as well as access to clean air, attract many wealthy clients.

New wawe of Tourists, Chinese millenials 

source http://tefmedu.com/understanding-chinas-millennials-the-rise-of-digital-native-consumption.htm

Similarly, the Gili Lankanfushi luxury eco-resort in the Maldives is experiencing growth in the Greater China market in 2018. Gili Lankanfushi is also engaged in green operations.

"We find that Hong Kong customers have a stronger connection to their green skills and sustainable thinking than customers in mainland China, as evidenced by their booking motives and conversations on the island," said the team. Gili Lankanfushi.

"That said, guests from mainland China and Hong Kong are united and committed to our sustainable development and environmental policies while visiting the island."
source Jingtravel

Chinese Influence 

With the growing influence of the Chinese market on destinations and tourism activities around the world, a 2017 survey of 430 Chinese citizens of Mainland China attempted to understand the perceptions and preferences of Chinese tourists vis-à- nature tourism.

The aim was to help form new destination planning and marketing approaches to better attract these segments of tourists and sustainably manage tourism resources.

A high degree of interest in participating in nature tourism among Chinese tourists. Older and older Chinese travelers are more interested in visiting natural environments. Potential nature tourists from China prefer to visit places associated with sea views and take photographs of artificial, non-commercial and artificial activities. Nature tourism takes two primary forms for Chinese travelers: education and relaxation (experiential), and convenience and accessibility (functional) We expect that as the Chinese transmitter market becomes more sophisticated, the commitment of luxury travelers to environmentally friendly operators will be harder to convince, with ordinary tourists preferring to prioritize the environment before the cost

dimanche 6 mai 2018

School life in China

School life | Prep School goes green with paper recycling

The Prep School’s prefect team have already been very busy since the start of the year, as they’ve developed the Wellington Values reward card system and various other projects and proposals. This term, recycling has been the focus of their attention, as they have set out to make Wellington a greener place through a new paper recycling project.
Achieving truly effective recycling in China can often be a tricky prospect, however, so it took a lot of effort to find a company who could help make this idea a reality. After lots of research, the team finally found Green Initiatives, who have agreed to make collections every two weeks to pick up all the paper that the College has saved for recycling. Wellington is the first school in Shanghai to take such an active stance on recycling paper and it’s all due to the dedicated efforts of the Prep School prefect team, ably supported by Mrs Mulliner.

“We got the project started by having 24 recycling points placed all around the college and we encourage everyone to put their paper in these boxes. Each week, we prefects take the boxes to the big recycling bins and sort them into two categories – white paper and yellow paper – so it’s all ready for Green Initiatives to come and take it away.” – Jonathan, year 8 prefect

Once the collection is made by Green Initiatives, the paper is taken away to a recycling plant in Ningbo. Eventually, the idea is that Wellington will be able to directly buy back all the paper that it has recycled, which can be reused between 4 to 7 times. Since paper is an essential, everyday resource in any school, this system has four distinct advantages:
·         Saving the school money on paper supplies
·         Aiding the environment

·         Promoting the benefits of recycling in a highly noticeable manner

·         Encouraging greater participation in recycling efforts across the College
The project already has drawn plenty of attention across the Prep School and the wider Wellington community, as the team aim to make this the start of a permanent green initiative that will continue even after their time at Wellington is over:

“We’ve got quite a big team for this project with a wide span of ages of pupils helping out. There’s about 20 of us: 12 prefects (including the heads and deputy heads of house) and the form captains from years 3-5. We think that it’s really important to include pupils from every year group in the Prep School from 3 to 8, because as the younger ones move up they’ll teach the next year of pupils about the importance of recycling. We want everyone to “Reduce, Reuse and Recycle” paper as much as possible so the idea will hopefully stick and become something that we do automatically.” – Selena, year 8 prefect

The project is only just getting started, and after the three-month trial period has ended, Green Initiatives should be able to tell us how many tons of paper have been recycled and the equivalent of how many trees have been saved as a result of our collective efforts as a school.
Once this information comes in, the team’s plan is to make a display in reception (all using recycled paper, of course!) that highlights how many trees the project has saved so far, as well as its future targets. This will not only allow everyone in the Prep School to celebrate the great work that they’ve been doing, but it will also draw attention to the importance of recycling and the tangible difference it makes.

 Prep School In Shanghai 

As the prefect team have said themselves, this project is as much about changing attitudes and inspiring environmental responsibility as it is about saving paper:
“Children spend a lot of their time at school, so if their school is involved in recycling then maybe they will take the idea home with them and share it with their parents, who will then start recycling as well. We want to spread awareness of the importance of recycling as far as possible so that it has the biggest possible effect.” – Sophie, year 8 prefect
So make sure that you recycle as much paper as you can, both at school and at home. Hopefully then, within a few months, we will all be able to celebrate having saved a small forest’s worth of trees!

In answer to a frequently asked question about the recycling process, Mrs Mulliner would like everyone to be aware that white paper with any colour images printed on it should be placed in the white paper box in the main paper bin in DT and/or the main reception.

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