"Everybody wants rich Chinese Tourist"

lundi 3 décembre 2018

How to penetrate Chinese Travel Market ?

Today we will advise you an interesting reading... 
This blog make an article about Chinese travel Market 
With predictions of 200 million + outbound travels every year by 2020, one of China’s millions of passenger passengers are one of the longest passengers. The Phocuswright-IGT study provides’ ‘Unbounded China: Increasing China’s Oubound Millions’ data, provides insight on Chinese travel preferences and destination selection, and its potential impacts in the global travel ecological system.
In this blog, we cover important points from the IGT / Fox Wide China report, and provide recommendations on tourism places in the Chinese market, recently lower trends and lower travel travel business Load their effects on the line

Important Chinese travel cycle trends according to the purchase pattern:
Motivation: Travel starts online
  • Research through social apps such as Mobile WeChat, Ctrip, etc. is key to social sharing and even booking
  • Shopping, social community, videos and local celebrities are very important
Research: It’s all local and digitalLocal Local ATA Books and Research Leadership – Ctrip is a leading website among online booking travelers
  • Planning, research and research of websites, apps and smartphones
  • China’s small passengers use fast-to-use Watts platform to investigate pre-travel.
  • The average age of Chinese passenger is between 22-44
Buy On Online:
  • Packages go through 53% of apps and mobile websites
  • China’s online payment methods do not match any other major travel market
  • 38% mobile packaging books, 37% mobile phones in the application account

samedi 1 décembre 2018

Fliggy expands partnerships with Tourism Major players in China

Alibaba's online travel platform, Fliggy, and Shangri-La hotels and resorts announced Thursday a new collaboration that extends the benefits program of Shangri-La members to Fliggy members. Fliggy partnered with airlines, high-end hotels, and other travel ... Increased sales on Fliggy are likely related to Alibaba

Fliggy expands partnerships with Tourism Major players in China 

Shangri-La is the leading operator of luxury hotels and resorts in Asia-Pacific, with over 100 locations in the region, as well as Europe, North America and the Middle East. It is also the last international travel and hotel brand to merge its loyalty program with Fliggy's, joining other heavyweights such as Marriot International, American Airlines and Singapore Airlines.
source :

"Fliggy is a popular platform among young travelers, characterized by their energy and creativity. We look forward to seeing the fruits of the marriage between Fliggy's vast user base and the highly acclaimed Shangri-la brand, "
source alibaba blog

"Together, Fliggy and Shangri-La will provide consumers with more and better travel offers as the travel industry becomes a digital age," 

As part of the collaboration, all Fliggy members will be eligible for the Gold VIP program of the Golden Circle program of the Hong Kong-based hotel group. Fliggy members who have achieved higher membership levels due to the accumulation of travel points will be eligible for additional top-tier benefits from the hotel group. source fliggy

For example, Fliggy's F2 members who have spent five nights at one of the Shangri-La hotels may be awarded Jade Golden Circle status and related privileges, such as additional Golden Circle reward points, free late check-out and welcome products. F3 members must only spend one night in a Shangri-La hotel to earn Golden Circle Jade status. They can also reach the Diamond level by staying an additional 10 nights over a period of three months. Diamond members can take advantage of all the benefits offered to Jade members, as well as other services, such as priority check-in and check-out and widening access to the VIP Lounge.

Irene Lin, vice president of marketing at Shangri-La, said the group values ​​Chinese tourists and that the goal of the collaboration with Fliggy is to attract new members to the Golden Circle program.
The latest collaboration underscores Fliggy's commitment to making travel easier and more convenient for Chinese travelers. 

According to the National Tourism Administration of China, Chinese travelers made 131 million departures in 2017, an increase of 7% over the previous year. China was also the largest source of tourists in several Asian countries, such as Thailand, Japan, South Korea, Indonesia and Vietnam, the same year.

Alibaba Group's internationalization strategy is underpinned by its Global Five initiatives: global purchasing, global sales, global payments, global delivery and global entertainment. In keeping with Global Fun's vision of promoting international travel, Fliggy is working with major brands in China and around the world to present a growing range of experiences to Chinese tourists.