"Everybody wants rich Chinese Tourist"

dimanche 27 septembre 2015

What is new in tourism Market in China ?

What do you really want to know about Chinese tourism Market in 2015 ? It is all about news.. and it is the selection.

mardi 8 septembre 2015

top 5 well known Digital agency in China

Who are the most famous digital Agency in China ? Good question.

What will really provide a Digital Agency ?

What they will say We create effective brand content. We love the interaction and use new channels to renfoncer brand our customers image. Our vision for the digital strategy and animation content is based on a true editorial publishing logic.
Interactive devices: one of our most popular services is to create interaction between a public and a digital interface. We seek to create true user experience (UX services) by choosing the most appropriate recent integrated technologies.
We help companies to innovate in creating new services or improving existing services. Our team puts user experience at the heart of architecture. Any problem has its solution through its digital analysis.
We support you in your digital marketing actions: in creating email campaigns and analyzing their fallout in the creation of display, embedded video or animations and in the definition and implementation of special skins.
We use our know-how to help them in their mobile brand promotion project. Our goal is to fully optimize the user experience on these new devices and create a footprint. We help brands in design, deployment and creation of hearing to maximize the viral nature of the mobile offering.

Gentlemen Marketing Agency

You can find find their video

SEO , SEM promotion of Brands, Social Media, Wechat Marketing
Startup based in Shanghai they are well know via online and their blog.

Including the world of Digital China, and its usefulness we have developed expertise in several sectors through different missions we have undertaken. It is important to understand the digital environment in order to act with the most effective levers. Each sector has different uses, and a sectoral strategy is developed by our teams following each request.
you can find an introduction on this agency here. 
They have a section in tourism and travelling Marketing.

I prospect 


What they do content generation Expand your audience with the right content mix, from creation to distribution.

Structured data and Feeds
Get more comparison sites with food and managed partnerships.
Analytics icon
Data & Insights
Grow your business by finding out what customers really want.
Conversion optimization
Turn good results in large through all digital channels.

Lead Generation & Affiliates
Combine volume and quality, partnerships with guaranteed value. Learn more
Social media management
Stay ahead by listening, and being part of, real conversations.


Effective immediately, the agency will rebrand as EmporioAsia Leo Burnett with current CEO Vincent Kobler the head of Fame agency. Arc sides operating under the aegis Leo Burnett China Strategic acquisition strengthens immediately the multinational agency production and creative capabilities in the digital domain in strong growth. Specialising in among others, online strategy and creative (websites, rich media, EDM); Search Marketing and Analytics, EmporioAsia was Best recognized previously as China's Interactive Marketing Agency, and as one of the largest specialized marketers Asia Pacific. Clients include Hilton Hotels, China Eastern Airlines, Philips, Shangri-la Hotels, Parrot and ING bank. Founded in 1999, the agency has 35 employees. It is now one of the leading digital agencies in China. China had 150 million Internet users in 2007, and is intended to overtake the United States next year in terms of absolute numbers of people online. Today, online ads capture around 2% of advertising spending in China, compared to 4-5% in the US The growth potential for the medium is clearly huge: While about half of the US population is actively using the Internet today, Only 10-15% of the Chinese population is currently plugged in. source 

"The acquisition of EmporioAsia confirms our commitment to strengthening the Publicis Groupe presence in digital and emerging markets. The talent and expertise of EmporioAsia will help us maintain a leading edge in what is widely regarded as one of the most promising advertising markets in the world, " Chairman and CEO of publicis

Press release from Publicis Group

Publicis Groupe Digital Day June 25, 2008 (Paris)

Publicis Groupe is the fourth largest communications group in the world. In In addition, it is ranked as the second largest media counsel and the world buying group, and is a global leader in digital and healthcare communications. With a presence in 104 countries on five continents, The Group employs approximately 44,000 professionals.

The Group offers its local and international clients a complete range of communication services, through three autonomous global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi and two multi-hub networks, Fallon and 49% -owned subsidiary Bartle Bogle Hegarty; the Media Council and buying, through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; interactive and digital marketing led by Digitas;
Specialized Agencies and Marketing Services offering healthcare communications, corporate and financial communications, sustainability communications, shopper marketing, public relations, CRM and direct marketing, event and sports communication, and multicultural communications.

OgilvyOne China was named Leader in the recently published independent report "The Forrester Wave ™: digital agencies in China - strategy and execution, Q1 2015." The report highlights OgilvyOne specifically for its "high level of competence in all major criteria -. In particular, strategy, measurement and analysis, account management, and emerging media capabilities"

As momentum behind its investigation, Forrester Research, Inc. - a leading global research and consulting - notes that China, at the end of 2014, "would have 670 million Internet users and online penetration would reach 48 percent. " To "reach these consumers online and engage with them, China marketing leadership professionals need more digital marketing support from their agencies."

Forrester evaluated the strengths and weaknesses of eight agencies across 30 criteria grouped into three high-level buckets: the current offer, strategy and market presence.

Ogilvy One 

OgilvyOne received the highest ranking in both the strategy and the supply current categories from all suppliers, and was also cited for a "wide range of proprietary frameworks, tools and models for strategy, development and analysis and devotes resources to innovation. It also provides a level of customer integrated services via Neo @ Ogilvy and Social @ Ogilvy higher.

"OgilvyOne was the first digital 4A agency in China, meaning that we have built strong digital campaigns for local and global clients since 1999," says Allen Xu, general manager of OgilvyOne Shanghai. "However, this is a Forrester report particularly timely because companies in China are now getting closer to the next digital level, struggling with data to obtain a better insight and ideas that directly address their marketing problems. "

"I am delighted that Forrester named Ogilvy One Leading Digital Agency in China," says Jacco ter Schegget, President of OgilvyOne China. "As concepts such as total customer value and customer engagement become more important in China, we will continue to invest in our two strategic capabilities and data to conduct the discipline. "

Agencies in this report were selected based on their ability to offer a complete range of digital services (at least seven of the nine services listed), demonstrate an understanding of the Chinese market and excel in both customer retention and acquisition (a customer loyalty rate of over 70 percent for which 20 percent of their customers were newly acquired in 2013).

lundi 7 septembre 2015

576.900 Chinese tourists visited Japan

Although there are signs that China's economic crisis may be slightly amortization of Chinese tourists spend in the region, tourism-related businesses in destinations such as Japan, Thailand and Australia said company still booming.

Hong Kong travel is slowing down 

A place where the Chinese tourism is slowed Hong Kong, long a favorite destination of visitors from the mainland, where the tourism China'sjapan suppression of corruption and extravagance were taking a toll even before Beijing devalued its currency in August 11 . Retail sales fell 2.8% in July, the fifth consecutive month of decline, the Hong Kong Retail Management Association said this week. The number of Chinese visitors to Hong Kong fell by nearly 10% in July, faster than the overall decline of 8.4% for the month, compared with growth of 11.2% a year earlier, according to Data from the Tourist Office of Hong Kong published Monday.

In 2013, the organization said, Chinese travelers abroad spent a total of $ 129 billion. The main destinations for Chinese travelers last year were Hong Kong, Thailand, Macau, South Korea and Japan, according to a survey by CLSA brokerage. The importance of China in the tourism industry has exploded with the economy: the share of Chinese households with annual disposable income above $ 55,000 has tripled in just five years, according to Euromonitor data provider. This has led to millions of consumers in the Chinese middle class traveling abroad. China was the source of world No.1 cross-border tourists since 2012, according to the World Tourism Organization, which estimates the total number of outbound trips from China increased by 11 million 109 million last year .

Japan Tourism said 576.900 people from mainland China visited Japan 

Outgoing growth prospects of China's tourism is robust, thanks to the strength of the yuan against the currency in popular tourist destinations, low fuel prices and increasing air capacity, said CAPA Centre for Aviation in a report last week.

The National Organization of Japan Tourism said 576.900 people from mainland China visited Japan in July, more than double the number of the previous year.

A Chinese 40, from Guizhou Province in China, waiting for a bus recently before a duty-free shop in Akihabara electronics district of Tokyo. Ms. Woo, during his first visit to Japan, she said stored on eye drops and other health care products, adding that she did not care that they had become a bit more expensive since the devaluation of the Chinese currency. A spokesman Kamome Tourism Co., which operates tours in Japan that meet the Chinese and other foreign visitors, said the company had seen a decline in bookings for September, but added that it was unclear whether the economy or seasonal factors were to blame.

The Chinese traveller  trust Japanese medicine

"The Chinese people trust Japanese medicine," she said. "We do not trust Chinese medicine."
Goldman Sachs analysts calculated that, even though stocks in Shanghai fall another 10%, economic growth in China capita falls 2 points short of the forecasts of the International Monetary Fund percentage and the yuan decline another 5% against the yen The economic benefits of Chinese tourism to Japan only slightly easier. Yuthasak Supasorn, governor of the Tourism Authority of Thailand, said the impact was expected Chinese slowdown to be minimal in the short term, although the China National Day on October 1, which starts twice a year Golden Week Holiday Travel-period, would be a better indicator. Thailand provides a year on year increase of 60% of Chinese arrivals in 2015, when more than 7.5 million visitors are expected for the country and bring about 350 billion baht ($ 9.7 billion) in tourism revenue, an increase 75%. During the first seven months of 2015, the number of Chinese tourists has more than doubled to 4.7 million arrivals, Mr Yuthasak said.

Mr Yuthasak said initial indications showed the number of applications of Thai visa by the Chinese was slightly, but added that the deadly bombing at a shrine in Bangkok last month probably also contributed to the decline. He said he expects the economic woes of China leading Chinese tourists to be more cautious in their spending, adding that the Tourism Authority has been working on a new marketing campaign targeting high-income Chinese travelers who would less price sensitive.

Statistics from the Australian office said Friday that the number of visitors from mainland China jumped 16% to 84,200 in July from the same month a year earlier, which means more Chinese began in Australia any other nationality outside of New Zealanders.

Spending by Chinese tourists to Australia increased by 32% to nearly 7 billion Australian dollars (US $ 4.9 billion) for the year ended June, a separate government report earlier in the week showed, placing the Chinese at the top of the list of line rentals. Spending by Chinese visitors contributed 6% to the economic growth of Australia last year, according to a study from Australia and New Zealand Banking Group.

Some tour operators have already taken the most profitable of the Australian winter season in years. Michael Healy, a sales manager at Quicksilver Cruises, which runs diving and sailing trips in the waters along the Great Barrier Reef, said that the last three months have been the most successful company in more than 'a decade.

"We saw a significant escalation of the household number, but Chinese figures were unprecedented, really," said Healy, who employed several Chinese-speaking diving instructors to help the surge of tourists from China .

Other twitts

samedi 5 septembre 2015

#Switzerland a special train for Chinese tourists

Switzerland a special train for Chinese tourists

A special train for Chinese tourists was launched at a mountain resort in Switzerland, following pressure on cultural differences. The move was poorly received in China, with the newspaper Global Times report that "Internet" Chinese have criticized the report, arguing that the increase in the number of Asian tourists would help the Swiss economy.
Swiss newspaper Blick reported that some tourists visiting Mount Rigi in the Swiss Alps became furious with Chinese tourists crowding the hallways when taking pictures of the station.
There are also reports of rudeness in packed cars, and some even say they have seen tourists spit on the floor. source http://www.independent.co.uk/news/world/europe/swiss-resort-launches-special-train-for-chinese-tourists-due-to-cultural-differences-10478145.html

Peter Pfenniger, head of Rigi Bahnen says the huge influx of visitors from Asia had brought the ailing railway company on the right track, but "their strong presence is a challenge" half .Almost visitors Mont Rigi foreigners are Chinese, following an advertising campaign after management of the mountain has partnered with an organization of the Chinese Mount Emei.
To increase tension, special trains were created to tourist groups from Asia. The toilets are now cleaned more regularly, and signs have been put in place, "showing how to use them properly," the paper reports. feinniger also said Chinese tourists will not be prevented from boarding ordinary trains.