"Everybody wants rich Chinese Tourist"

lundi 29 juillet 2019

New about Chinese New Generation of Consumers

7 Trends that Should Shape Consumer-Centric Strategies in China: Seven key trends that are important to consider when marketing to Chinese consumers. Retail Sales Point to Growing Consumption Power: Retail sales of consumer goods in China grew 8.4% to ¥19.5 trillion ($2.83 trillion) in the first half of this year. Online sales grew 17.8% to occupy nearly 25% of overall retail sales and totalled ¥4.8 trillion ($700 billion). In 2018, 52% of Chinese consumers spent more on experiences, such as travel, dining out and activities, than the previous year, compared with 26% in the US. Consumption that satisfies solo consumers is rising in the night time hours, including spas, manicures, yoga and reading are on the rise. More parents are spending money on parent-child services in their evenings, such as parent-child swimming. Chinese Consumers Have Strong Appetite for Imported Products: Survey: 9.7% of Chinese retail and wholesale respondents expect to increase consumer product imports in the next year, 2.5 percentage points higher than those planning to decrease their imports according to a survey by the Ministry of Commerce. 24.1% of consumers surveyed planned more purchases of imported products, with strong demand for food, maternal and infant products, cosmetics, watches and glasses, jewellery and passenger vehicles. Brand is the top consideration when businesses import consumer products, while safety also matters in food and maternal and infant products, and design in apparel and jewellery.

China’s Trademark Law Amendments Tighten Restrictions on Bad-Faith Filing: In April this year The Standing Committee of the National People’s Congress announced amendments to six Articles of the Trademark Law which will go into effect on 1 November 2019. They mainly address bad-faith trademark registrations, punitive and statutory damages for trademark infringers, and the disposition of infringing goods by China's courts.

Demystifying The Hot Social Commerce Platform Little Red Book: A year ago, to work with a micro KOL with less than 10K followers, was about ¥1000 ($150), but that’s rapidly gone over ¥10,000 ($1500) however it’s not uncommon for a KOL to send different prices to different brands, as they often charge less to work with a brand they love. A typical conversion rate would be 50,000 receives 2,500 (5%) clicks to ecommerce and 50 (2%) sales.

Western Tech Brands are Recognized in China, but Their Products are Rarely Used: Even though Western tech brands are mostly banned without a VPN in China, consumers are very much aware of their business according to a survey by Statista. 87% are aware of Google and 45% claim to use it, Microsoft (86% aware and 62% usage), Amazon (82% aware and 32% usage), and Facebook (66% aware and 17% usage).

First 'Tmall Experience Centre' Opens in Shanghai: Tmall has designed a new space for showcasing brand experiences at one of Shanghai’s trendiest shopping malls, K11. Tmall will partner with brands to feature pop-up activations exclusive to the venue, including everything from a street-culture exhibition from American skate-shoe brand Vans to live-band performances and ice-cream-themed immersive plays. Bobbi Brown, Make Up For Ever, Abercrombie & Fitch, Swisse, Oral-B and Scotch whisky brand Ballantine’s are also among the first to use the space. Tmall sends invitations to the brand’s premium customers, although anyone can sign up using the website for Tmall Club.

The development of China’s surveillance innovation comes as the state reveals a tremendous “social credit framework” that positions residents dependent on their conduct, and doles out remunerations and disciplines relying upon their scores. source