Sweden and Switzerland launch joint campaign to help Chinese tourists tell them apart

Sweden and Switzerland have launched a joint campaign to help Chinese tourists say the two countries share .
While confusion is not just a problem for the Chinese, he became a particular problem for those in the Asian nation because the names of the two countries are written the same in Mandarin - Ruidian (Sweden) and Ruishi (Switzerland ) - and start with the same symbol.
In order to dispel confusion, Swedish and Swiss consulates in Shanghai launched a competition on the Swedish consulate website that asks the Chinese to come up with funny ways to help people keep the two separate countries

The two European countries - known for its chocolate , cheese and watches, one for Ikea , Volvo and Seventies pop group Abba - have often been confused for each other among the Chinese .
The problem stems largely from the fact that the names of the two nations are written the same in Mandarin - Ruidian (Sweden) and Ruishi (Switzerland) - starting with the same symbol , as the Consul General of Sweden Victoria Li in China.
In an effort to end the confusion, the Swedish and Swiss consulates in Shanghai launched a competition on the Swedish consulate website , asking the Chinese to come up with funny ways to help differentiate the two countries. Bids may be accepted as a blog , cartoon , photo, short or in another format.
The winner of the best presentation will receive a 12-day trip in Sweden and Switzerland, and is scheduled to report on their impressions of the two countries to the rest of the trip , the website states . Entries will be accepted until November 20.
The organizers have also designed a logo depicting a humorous campaign mounting objects and people associated with Sweden and Switzerland on separate maps of each country.
Map of Sweden with meatballs , a Viking, Pippi Longstocking in the books of Astrid Lindgren, and two cartoon characters male with a heart between them symbolizing gay marriage, which remains illegal in Switzerland. Map of Switzerland has cheese fondue , the Alps and a picture of Roger Federer. China can not be the only country struggling to say Sweden and Switzerland outside . Residents of Spanish-speaking countries are also victims of the confusion that Sweden is spelled " Suecia " in Spanish while Switzerland is called " Suiza .
Sweden and Switzerland are not the only destinations that have caused confusion among travelers. Last month , a British holidaymaker hoped to discover the architecture of the Alhambra Palace in Granada, Spain, but wrongly flew across the Atlantic to the tropical Caribbean island of Grenada after an error reservation confusion. Earlier this summer , two American tourists were taken to the wrong continent after an airline has confused two airport codes .
The misunderstanding between Sweden and Switzerland is not the only incident that Chinese tourists were recently in the light. Last month, the Communist Party leaders of Tourism has published a "Guide to Tourism civilized " urging for the first time Chinese travelers to reduce bad behavior , including public displays of nose -picking , swimming pool - dirt and discussion of pork in order to improve the country's image abroad. China was the biggest spender on international tourism last year, surpassing Italy, Japan, France and Great Britain, and is the source of market fastest growing tourism in the world, according to the latest figures from the World tourism Organization earlier this year .

source Sweden and Switzerland launch joint campaign to help Chinese tourists tell them apart