4 TikTok trends in Vietnam

 This article outlines the top 7 trends in Tiktok marketing in Vietnam 2022. You can use these tips to help you plan for the coming year.

Trend #1: Branded hashtag contests will be more popular

TikTok challenges are a great way to promote new launches and spread brand image. The brand will launch a challenge, such as sing, dance cover or duel. To attract potential viewers to take part and to spread the campaign message of the brand on their TikTok accounts.

Tiktok's Branded Hashtag Challenges offer valuable features for brands like:

You can add brand-specific effects (filters or emojis).

This landing page provides information about the prize as well as instructions for how to take part in the challenge.

Real-time collection and display of video participants

Branded hashtag challenges should be fun and viral in order to build a relationship between customers and brands. They shouldn't be too commercial.

Trend #2: UGC is becoming more important for brands

TikTok's User -generated Content (UGC), are videos created by KOCs and customers to discuss the brand's products or services. Businesses can turn viewers into customers and brand advocates by positive UGC.

UGC is also a key factor in reaching new customers. It is difficult to maintain an organic, continuous supply of UGC. Companies encourage customers to post reviews on social media, and include their hashtag so others can easily find their brand.

TikTok UGC has one goal: to help businesses reach and convert Gen Z audiences. Gen Z trusts the people they admire and follow, and not ads.

UGCs have become an integral part of all marketing campaigns. UGCs must be authentic and natural. Micro-Nano Influencers (KOCs) are more popular than Celebs of Tiktok.

Trend #3: Connect with others using Duet

TikTok Duet allows users the ability to combine their videos and a trending video from another creator on one screen. This feature divides the screen and limits the content to the same length as the creator's.

Tiktok Duet allows users to create unique content with other creators.

Brands can use this feature to create more creative hashtag challenges. It also encourages users to interact with businesses more. Brands may also think about partnering with influencers to reach their followers.

Trend #4: Affiliate marketing at Tiktok Shop

TikTok launched its Shop version just last month at the end April 2022.

TikTok Shop supports creators and businesses. TikTok Shop is a unique e-commerce platform that builds an ecosystem for buying and selling.

Businesses can sell products, logistics, customer service and more on Tiktok. Customers don't have to go to any other e-commerce site to place orders. TikTok's affiliate program allows creators to collaborate with businesses.

Tiktok Shop makes ordering easy for viewers and helps businesses to increase their online sales.

source : https://gma-asia.com/7-tiktok-marketing-trends-in-vietnam-to-learn-for-2023/

The Chinese Sport Market, harder and harder

Despite its immense potential, the Chinese sport market remains difficult to tame for European and North American sports organizations. 

A big market BUT 

Few of them have managed to generate very significant income by developing their activities in this new territory. And the geopolitical context could lead them to temporarily prioritize other markets in their internationalization strategy.

Sportswear is a popular category of clothing in China. In fact, the country is currently the world’s largest market for sportswear, worth an estimated $US27.5 billion in 2017. There are a number of reasons for this popularity, including a growing middle class with more disposable income and an increasing focus on health and fitness. Additionally, many foreign brands are now manufacturing sportswear in China, making it more accessible to consumers. If you’re looking to sell sportswear in China, there are a few key factors you need to keep in mind. From understanding the consumer profile to having a robust e-commerce strategy, read on for five tips to help you succeed in this lucrative market. Source https://explainsfactor.com/2022/11/05/5-factors-to-sell-sportswear-in-china/

Partnership in China

Of the fifty or so major partnerships that the team based in Hinwil in Switzerland has, only two come from China. Last February, Alfa Romeo F1 Team had formalized a first agreement with the dairy firm AMX while SenseTime – a Chinese company specializing in artificial intelligence – has just signed up with the team powered by Ferrari. Nevertheless, to believe the words of Frédéric Vasseur, these first chords are only the quivering of a movement that should grow in the future. “We have signed our 2nd partnership with a Chinese company. It's a good step forward and I'm very happy with it. We have made many contacts in China and the work is starting to bear fruit. Even if I know it will be a long process” continues the Team Principal of the Swiss team.

The signing of a top Chinese athlete is therefore not enough to automatically generate new lines of revenue from this market of more than 1.4 billion people. Alfa Romeo F1 Team is not the first sports organization to experience this. Despite a resounding media impact and a buzz effect when he signed – club equipment supplier Kelme announced the sale of 10,000 shirts in China just a month after his arrival – RCD Espanyol did not manage to significantly develop their revenue in the region following the recruitment of international Wu Lei. The club's overall sponsorship revenue has fluctuated in recent years between €10m and €15m - and even fell to €5m during the club's Segunda División season - only a tiny fraction of which came from the Middle Kingdom despite the presence at its head of a Chinese owner in the person of Chen Yansheng. Receipts which are light years away from the income garnered by the main leaders of La Liga while Espanyol has nothing to be ashamed of in terms of TV audiences recorded in China compared to Real Madrid or even the great Catalan rival.

The New Crazy Emigration of Rich Chinese People

The Chinese Communist party under its new leader Xi Jinping unveiled a striking programme of reforms aimed at rebalancing the world’s second-biggest economy in favour of market forces and the private sector.

Under its 60-point reform plan Xi’s new administration promised to get rid of obstacles that had been holding back consumer-led growth in China — including enforcing a property tax, granting more land rights to farmers and migrant workers, and opening state-controlled sectors to private capital.

FT https://www.ft.com/content/92cbe94d-05a0-4ece-bca9-68cb82244b17

 

The state’s tight grip was about to ease. If implemented as planned, analysts predicted at the time, China could maintain 7 per cent annual gross domestic product growth for at least the decade to come and make the transition into the category of high-income nations.

Almost 10 years on, many of those promises remain unfulfilled. At the same time, the Chinese economy faces diminishing returns after relying for years on growth that has been propelled by a debt-fuelled real estate investment boom.

Battered by Xi’s controversial zero-Covid policy, stiffening global economic headwinds and a slumping housing market, this year is set to mark the first time since the early 1990s that China’s growth rate will fall behind the rest of the region.

 

Real Estate in China and Tourism

 Real Estate in China , tourism are supported by Local Governement

China is the world’s second-largest economy and its real estate market is growing at a rapid pace. In fact, according to China National Real Estate Association, the country recorded $2.8 trillion in property transactions in 2016—an increase of 24% from 2015. This growth is being fueled by government initiatives and local government support. In this article, we will explore the role of local government in the Chinese real estate market and how it helps to support the industry. We will also look at some of the key policies that have driven this growth.

https://dailybn.com/2022/10/real-estate-in-china-is-supported-by-local-governement/

IMF warns does not see a quick resolution of China real estate woes

https://www.channelnewsasia.com/business/imf-warns-does-not-see-quick-resolution-china-real-estate-woes-3030056

How Zimbabwe exports to China

 The GACC and the Zimbabwean Ministry of Lands, Agriculture, Fisheries, Water, Climate and Rural Development have issued a notice requiring all citrus orchards and packing houses exporting to China be registered with the GACC. Fifteen different pests, such as fruit flies, mites, scale insects and fungal infections, are listed in the protocols.

Chilling is mandatory for all Zimbabwean citrus shipped to China. For at least 18 consecutive days, lemons should be stored in a cool place with a pulp temperature of 3 degrees Celsius. For at least 24 days, the temperature of the pulp of other types of citrus fruits must be maintained at 0.6 degrees Celsius or less. Pre-chilling is mandated by procedures and contingency plans are in place in the event that cold treatment time is interrupted.

source https://www.chinesetouristagency.com/zimbabwe-massive-export-of-fruits-to-china/

Even though Zimbabwe provided the GACC with pest risk assessment data for fresh citrus as early as 2015, Zimbabwe's citrus export procedures to China were not signed by the two governments until January of this year.

In summer, when China's domestic citrus production is low, the country imports a lot of fruit from the southern hemisphere, especially Australia and South Africa. Since Zimbabwe's growing season overlaps China's off-season, local growers, shippers and government officials are optimistic about the prospects for citrus exports to China.

Citrus from Zimbabwe is the top fresh fruit import now sanctioned by China.

Chinese consumers are starting to consume fruit and the imported fruit market is starting to be a good business for distributors and importers in China.

Fruit is currently one of the hottest foods in China. Lifestyles are changing and the Chinese are more and more concerned about their health. As the products have increased with China's economic growth, Chinese people are now looking for quality products.

And in China, excellence is often synonymous with import.

Demand for imported fruit in China is growing, with 5.5 million tonnes imported in 2018, a 35% increase from the previous year. By the way, China actually imports more fruit than it sells, making it a unique and lucrative opportunity. Not only that, but the fact that fruit prices increased in 2017 and 2018 did not deter purchases from Chinese customers. What a remarkable circumstance, demonstrating the Chinese penchant for fruit. Some of the most popular foreign fruits with Chinese consumers are bananas, cherries and raisins.

New Way to develop Education business in China

 Analysts believe that the company's new live-streaming sales strategy may help it overcome a regulatory crackdown which decimated its education division.

This company was once China's largest private tutoring firm. But its fortunes changed in July last year, when Beijing imposed new rules that prohibited tutoring for profit. New Oriental's stock plummeted and it fired tens of thousands.

How to Market an Education in China

Any English education company's marketing strategy will be determined by the market and target audience. The following areas will be the focus of a company marketing English education products to China: - Market Research – This will include research into the preferences and needs potential customers. It is a smart idea to concentrate your market research on the needs and preferences of potential customers, given China's growing market for English education products. This can be done through customer interviews, surveys, and other market research tools. Targeting - It's crucial that you target the right customers in a diverse market. It's crucial that you target the right customers in such a diverse market. This can be done using a variety of targeting strategies, such as demographics, psychographics and behaviour targeting. Email Marketing - Email marketing remains one of the best ways to market EFL products and services in China. Email marketing can be used to promote many types of content such as ebooks, elearning courses, blog posts, and more. Advertise online to promote your English education products. There are many advertising options available, including video ads and display ads. - Word of mouth marketing - Finally, social media can be used to generate word-of mouth marketing. This is a great way for you to capitalize on the huge and growing market for English Education in China.

What You Need to Know About English Education In China?

English education is a big market in China and there are many opportunities for companies to market English education products in China. You should be aware of all the difficulties you will face in marketing English education to China. - Growing Demand – The demand for English education is increasing at an alarming rate in China. The demand for English education is expected to continue growing as more people earn more and there is a growing middle class. - There is a lot of competition in the Chinese EFL market. Many companies are trying to tap this huge and expanding market. This means you will have to compete against other companies for customers. Cultural Factors - It can be difficult to sell English products in China due to cultural factors. Chinese people associate colonialism with western culture, so they won't be open to western products and brands.

https://buzfed.co.uk/2022/06/11/how-to-market-english-education-in-china/

https://www.reuters.com/business/chinas-new-oriental-education-giant-finds-new-life-english-live-streaming-2022-06-15/

Chinese Tourists top News post lockdown

 Chinese Tourists top News 2022

Partnerships With Chinese Travel Agents?

When it comes to partnerships, there are several types. Some partnerships will be between existing partners while others may be introductions based on mutual benefit. For example, a leading travel agency may launch an “introduction agreement” with a local travel agency that will allow the owner to use those eyes and ears in the market to attract top talent. In exchange, the owner will receive ongoing access to the best talent at that destination and assistance in recruiting and retaining them.

https://activityfrom.com/2022/05/the-guide-to-partnerships-with-chinese-travel-agents/

Chinese tourists 2.0 

Regional tourism is grappling with the absence of the prolific travellers and big spenders – the Chinese tourists. Cambodia, which has welcomed over two million Chinese tourists before Covid-19, is reeling from the economic loss despite being the first to fully open last November

‘To put it simply, tourism in Southeast Asia will not see a full recovery until Chinese travellers come back,” said Hannah Pearson, a Southeast Asia travel and tourism industry analyst.

Truth be told, it is not just Southeast Asian tourism but the world in general, given the fact that it is the largest tourism source market since 2012.

https://www.phnompenhpost.com/special-reports/chinese-tourists-20-coming-anytime-soon

Travel was a new concept for most Chinese until the 1980s, before which even traveling within the country often required approval from one's work unit, which had a say in most aspects of people's lives in the pre-reformation era. They were mainly civil servants or managers of public companies who could travel abroad. But the era of private travel began after Singapore, Thailand and Malaysia became the top three destinations Chinese citizens were allowed to visit in the 1990s under tourism agreements issued, and passports became easier to obtain, at least for the Han majority.

In 2012, Chinese travelers spent $100 billion on international travel, making them the top tourism spenders in the world explained a travel agency in the Chinese Business Club. 

 In 2019, Chinese travelers made 155 million outbound trips, with Japan and Thailand being the top destinations, and spent about $255 billion, or 20 percent of all international tourism spending, according to the Organization. tourism world. But the pandemic has halted the country's outbound travel, with only about 26 million outbound trips made by Chinese citizens in 2021, according to industry association China Tourism Academy.

Freedom to travel has also not been uniform across China. Ethnic minorities in Xinjiang and Tibet have long faced difficulties obtaining passports, according to Human Rights Watch, which finds that most ordinary Tibetans have mostly been without passports since 2012.

Lockdown 

The foreign travel restriction comes as Beijing appears to be increasingly answering to itself. In addition to its closed borders being closed, China has waived its hosting rights for the 2023 Asian Cup final, citing its covid situation; some Chinese universities have dropped out of international rankings; and the country seems to be experiencing a growing rejection of education in English.

Yet hundreds of thousands of Chinese students continue to study in the United States and the United Kingdom.

source https://qz.com/2165902/when-will-the-world-see-chinese-tourists-again/

“Given what appears to be a push by the party-state in China to cut off Chinese scholars, students, travelers, business people and others from international contact, it is important that the United States and other nations the Democrats don't do the same, but prefer to accentuate the reach and keep the doors open for the exchange of ideas and people-to-people contact," Millward said. "It will benefit people in the United States, in China, everywhere. "

Weibo China Top News

 Weibo China Top News 

In a recent statement, Weibo announced to its users that their IP address and location will be made public to "combat bad behavior". According to Reuters, this advertisement has been viewed more than 200 million times and is the subject of numerous criticisms. source https://www.reuters.com/world/china/weibo-shows-user-locations-combat-bad-behaviour-2022-04-28/

IP address and location of users are now public

Weibo is the equivalent of Twitter in China. The Chinese social network announced Thursday, April 28 to its users that their IP address and therefore their location will be made public on their account page and when they post comments. The management of Weibo puts forward a policy of "fighting against bad behavior online". Some users are shocked by this measure, others said they were in favor of it, in light of misinformation related to Covid-19

OMS on Weibo 

The "zero Covid" being firmly defended by the highest communist leaders, in particular President Xi Jinping, the censors quickly intervened to counter the dissemination of these remarks. On the Weibo microblogging site, the hashtags #Tedros and #OMS no longer yield any results on Wednesday.

WeChat is more private

As for users of the ultra-popular social network WeChat, they cannot republish or transfer an article from the official UN account, published on the platform and which mentions the WHO boss's criticisms. For its part, the press remains silent.

How to Apply for A handle and username on the Weibo page

You might have heard about the opportunity to apply for a handle and username on the Weibo page, but you might be saving yourself a lot of trouble. No one’s going to track your posts on Weibo, so you don’t have to worry about violating social media policy by sharing your posts online. In fact, most social media platforms don’t even require you to put in the effort of changing your name or bio. Your best bet is to apply for the handle and username at the same time you are creating your account. This will make it easier for others to associate your account with you and give you more followers. You can also use the same email address that you used to create your account to secure your application.

https://learntechnews.com/how-to-start-a-weibo-account-and-spread-the-word-in-china%e2%80%8d/