"Everybody wants rich Chinese Tourist"

jeudi 23 janvier 2020

How Hotel using Chinese new year for Promotion

How Hotel using Chinese new year for Promotion 

"Chinese New Year" by many in North America) is celebrated in many parts of Asia, and several brands of hotels with roots on the mainland join the festivities in their global properties.

Many well-known brands of hospitality originate in, or have close ties to, China, and the following properties have scheduled promotions, events, and celebrations to welcome the Year of the Rat on January 25. The Peninsula New York will host a lion dance at the main entrance at 10:00 am on January 25. A special à la carte menu will be offered in the Clement or Gotham lounge from January 19 to January 26, offering Chinese dishes such as duck spring rolls, Shanghai braised pork belly and dim sum.

Guests can also enjoy the trip to Subtle Energies' Renew & Revive Spa at the Peninsula Spa, which includes an aromatic foot bath, a choice of body scrubs, a facial and massage, which includes a glass of champagne and a bento lunch. by the swimming pool. .


The Langham, New York, Fifth Avenue offers a 20% reduction on the tasting ritual at Chuan Body + Soul. The Chuan Spa brand was created by Langham Hospitality Group in Hong Kong and bases the treatments on which of the five Chinese elements are most necessary for individual customers. Treatments also include a traditional elementary tea service.

Guests visiting the Mandarin Oriental in New York can stop at The Aviary NYC for traditional Thai tea service from January 24-26. The hotel will also host a lion dance and distribute cabbage, which symbolizes prosperity. Guests born in the Year of the Rat can stop at Asiate for a free Chinese New Year's dessert or cocktail or book the limited-time "Year of Opulence" massage at the spa.


The Peninsula Chicago offers a Chinese New Year dinner at Shanghai Terrace with Cantonese specialties, including a trio of dim sum, sweet and sour scallop soup with truffles, Australian red abalone, traditional Peking duck, cooked Chilean bar steamed beef tenderloin from Shanghai Terrace. This special New Years fixed price is available from January 24 to January 31.

In the Lobby, you can enjoy afternoon tea on January 25 with sweet and savory treats on the theme of Chinese New Year such as sesame cookies with chrysanthemum, cookies with gold nuggets and jam pineapple, mango pudding, salmon tart and green onion gougère. Guests of afternoon tea will also be treated to an authentic lion dance, where children can "feed" lion lettuce to bring them luck.

The hotel will be decorated with red lanterns and festive decor, including red flowers and tangerines in the lobby. The facade of the hotel will also be illuminated in red, which represents joy and luck in Chinese culture. On the evening of January 24, guests will receive a large piece of chocolate in a red envelope.

Served daily in The Pavilion, tea includes an assortment of sandwiches such as miso marinated tofu and Char Siu shrimp, honey and sichuan bacon, Chinese five-spiced duck breast; scones with lemon yuzu, orange marmalade and Devonshire cream, as well as desserts such as passion fruit, ginger macaroon and pomegranate black sesame pie. At Mandarin Oriental, Boston, a special Chinese New Year afternoon tea is offered in the hotel lobby, including champagne toast, leaf tea mixes, and sweet and savory finger foods. Asian inspiration. Afternoon tea is available on Saturdays and Sundays until February 9, and reservations required can be made by contacting the hotel.

Hotel guests and members of the Fans of MO program can purchase a Chinese New Year party basket, which will include egg rolls and traditional rice cakes, as well as a set of panda chopsticks and rice wine. Customers born in the year of the rat benefit from a 25% reduction on the basket and a free entry or dessert at Bar Boulud between January 24 and February 13.

Social networks in China 

The Chinese are more connected than ever, since the majority has access to the Internet and therefore to social networks like WeChat which is a must in China, but it must be present in all other social networks, namely, QQ, or Weibo , to have a wing that covers the sky of social networks in China.

source seoagencyChina

 Hotel Casteglione- Hotel de Castiglione 4 stars hotel in the heart of the Faubourg Saint–Honoré in Paris, famous for its designer boutiques. This luxurious hotel in an Art Deco-style building, closed to the Champs-Elysées and the Palais Garnier.

The hotel will also offer the Year of the Treatment of Metal Rats for a limited time in the spa, a full body massage based on the principles of traditional Chinese medicine and featuring the five elements: wood, fire, earth, metal and water.

The Mandarin Oriental,

The Mandarin Oriental, Washington D.C., opens the hall for New Years, and guests who register on January 25 The Mandarin Oriental, Washington D.C., opens the hall for New Years, and guests who register on January 25

source : https://www.travelpulse.com/news/hotels-and-resorts/how-some-hotels-are-celebrating-chinese-new-year.html

Aucun commentaire:

Enregistrer un commentaire