"Everybody wants rich Chinese Tourist"

mercredi 23 septembre 2020

MACAU HOTELS AND CASINOS ARE PLANNING FOR THE NEXT GOLDEN WEEK HOLIDAY

 


What is the upcoming Chinese Golden Week holiday?

China’s upcoming “Golden Week” refers to the 7-day holiday around the National Day of October 1st.  During this week a large number of Chinese people go traveling. The weeklong holiday enables both short-distance and long-distance trips, resulting in a boom of tourist revenue, as well as an overwhelming tourist crowd.

This week is truly a golden week also for restaurants, hotels, and companies in the tourism sector that see many customers arriving at their offices to spend a week full of fun and visit new and interesting places.

 
What will be the top 2 destination for Chinese tourists in 2020?

According to Qunar, China’s online travel booking website, the total number of domestic air travels made between October 1 and 8 will reach more than 15 million, a 10% increase over last year.



According to hotel bookings during the holidays on Qunar platform, the top 2 destination for the Golden Week are:

1.      Hainan should be the most popular destination

2.      Some say Macau could replace Hong Kong as a travel destination.

In fact, Hong Kong, on the other hand, is not an option, as the border remains closed due to the recent outbreaks.


Macau is trying to recover the losses due to the Covid-19



Macau hotels and casinos are planning for the next Golden Week holiday as travel restrictions with China are easing.

Many Chinese tourists are expected to travel to Macau after restrictions on visitors from across the mainland have been relaxed since September 23.

Initial hotel bookings indicate that things are starting to improve for Macau’s economy which is heavily reliant on mainland China tourists. According to the report from analysts led by Praveen Choudhary, Macau is seeing meaningful improvement in occupancy before and during the golden week, but room rate still remains weak.

The coronavirus crisis put a strain on the city’s casinos as Macau closed its borders to tourists. Gross gaming revenue at the gaming destination has dropped more than 90% year-on-year over the past five months, and analysts estimate a slight improvement with a near 85% drop for September.

As mentioned previously, tourist visas will resume on September 23, a week before the golden week of October, which is expected to increase hotel occupancy. But reopening a week earlier, as a result, only locals from neighboring provinces are likely to make spontaneous trips, as people sometimes plan Golden Week months in advance. Additionally, some provinces may still have quarantine policies for travelers.


TO KNOW MORE ABOUT HOW CAN COMPANIES IN THE TOURISM SECTOR ATTRACT CHINESE TOURISTS DURING GOLDEN WEEK:

https://www.marketingtochina.com/what-will-chinese-golden-week-be-like-in-2020/


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