What is the upcoming Chinese Golden Week holiday?
China’s upcoming
“Golden Week” refers to the 7-day holiday around the National Day of October 1st.
During this week a large number of
Chinese people go traveling. The weeklong holiday enables both short-distance
and long-distance trips, resulting in a boom of tourist revenue, as well as an
overwhelming tourist crowd.
This week
is truly a golden week also for restaurants, hotels, and companies in the
tourism sector that see many customers arriving at their offices to spend a
week full of fun and visit new and interesting places.
What
will be the top 2 destination for Chinese tourists in 2020?
According
to Qunar, China’s online travel booking website, the total number of domestic
air travels made between October 1 and 8 will reach more than 15 million, a 10%
increase over last year.
According
to hotel bookings during the holidays on Qunar platform, the top 2 destination for
the Golden Week are:
1.
Hainan
should be the most popular destination
2.
Some
say Macau could replace Hong Kong as a travel destination.
In fact, Hong
Kong, on the other hand, is not an option, as the border remains closed due to
the recent outbreaks.
Macau is trying to recover the losses due to the Covid-19
Macau
hotels and casinos are planning for the next Golden Week holiday as travel
restrictions with China are easing.
Many
Chinese tourists are expected to travel to Macau after restrictions on visitors
from across the mainland have been relaxed since September 23.
Initial
hotel bookings indicate that things are starting to improve for Macau’s economy
which is heavily reliant on mainland China tourists. According to the report
from analysts led by Praveen Choudhary, Macau is seeing meaningful improvement
in occupancy before and during the golden week, but room rate still remains
weak.
The
coronavirus crisis put a strain on the city’s casinos as Macau closed its
borders to tourists. Gross gaming revenue at the gaming destination has dropped
more than 90% year-on-year over the past five months, and analysts estimate a
slight improvement with a near 85% drop for September.
As
mentioned previously, tourist visas will resume on September 23, a week before
the golden week of October, which is expected to increase hotel occupancy. But
reopening a week earlier, as a result, only locals from neighboring provinces are
likely to make spontaneous trips, as people sometimes plan Golden Week months
in advance. Additionally, some provinces may still have quarantine policies for
travelers.
TO KNOW
MORE ABOUT HOW CAN COMPANIES IN THE TOURISM SECTOR ATTRACT CHINESE TOURISTS
DURING GOLDEN WEEK:
https://www.marketingtochina.com/what-will-chinese-golden-week-be-like-in-2020/
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